Moorer

About the brand

Moorer is an Italian fashion brand that specializes in premium outerwear and accessories. Founded in 2006 in Verona, the brand is still relatively young, but it has already gained a worldwide reputation.

Moreno Facchincani is a perfectionist, a fashion expert and a true professional. He is no stranger to the fashion industry, as several generations of his family have been involved in the clothing industry. It was Moreno Facchincani who proved to the world that down jackets are not only warm and functional, but also elegant, stylish and even luxurious.

MooRER is headquartered in the municipality of Castelnuovo del Garda, near Verona. The company adheres to the concept of made in Italy, so the entire production cycle takes place exclusively in Italy.

MooRER's range and brand DNA

The MooRER range includes men's and women's collections, which include:

• upper luxury clothing - jackets, parkas, coats, etc.;
• daywear - knitwear, pants, shirts, dresses and skirts, shorts, T-shirts and polo shirts, sweatshirts and tracksuits;
• jeans and denim clothing;
• accessories - shoes, bags and backpacks, belts, scarves, gloves and hats

MooRER outerwear is especially popular, in the production of which they use premium quality fabrics: cotton, wool, cashmere. The filling of MooRER down jackets is natural goose down, which is characterized by good wear resistance and elasticity, the ability to pass air and perfectly retain heat. Each original Murrer jacket comes with a special certificate stating that its filling is made of down from geese grown in compliance with all mandatory European standards under veterinary control.

All MooRER down jackets are divided into several categories according to the level of insulation (from A to E). Category A means the lowest level of insulation, while category E down jackets are suitable for extremely low temperatures - down to -60 °C.

Features such as water-repellent impregnation, warming pockets, tight cuffs, removable hood and wool collar make MooRER outerwear as practical and comfortable as possible.

MooRER buttons, rivets and zippers are manufactured using a special technology that ensures high performance and maximum durability of all fittings.

The brand favors a subdued color palette, with shades of gray, blue and brown most commonly found in its collections.

Original MooRER emphasizes the high social status of its owner, and also testifies to its practicality. MooRER down jackets are perfectly combined not only with jeans, sportswear or casual clothes, but also with classic pants and sweaters. Therefore, it is not surprising that this brand belongs to the category of luxury, and its fans are show business stars, politicians, businessmen and other rich and influential people around the world.

History of the MooRER brand

In contrast to most fashion luxury brands, MooRER was founded relatively recently - in 2006, in the Italian city of Verona. Its creator Moreno Facchincani initially helped his parents run a small family-run clothing company called Duelle. He quickly discovered his talent as an entrepreneur and in 1994 founded Feyem, a women's outerwear brand, followed by another outerwear brand, Jan Mayen.

Facchincani created the MooRER brand in 2006. Moreno based the philosophy of his new brand on three main principles: impeccable quality, functionality and timeless elegance. The name of the brand is an anagram of Facchincani's name, Moreno, with the letter "n" replaced by an "r".

MooRER quickly gained popularity first in Italy and then on the international market. Its success was aided by partnerships with exclusive stores in Europe and Asia, including Harrods in London.

The new brand harmoniously combined sophistication and comfort, so it quickly became popular with showbiz stars, famous athletes and influencers.

Today, MooRER remains one of the leading manufacturers of luxury outerwear. The brand retains its traditional Italian approach to sewing, while constantly incorporating the latest technological developments into its production.

MooRER's products are designed for the most fashion-forward, comfortable, and fashion-forward of its customers.

With time, MooRER has expanded its range of products to include sweaters, hoodies, tracksuits, jeans, etc., in addition to outerwear. You can also buy MooRER accessories (scarves, hats, bags) to match the brand's overall aesthetic.

MooRER's accessories are also available.

MooRER remains a family business - Moreno Facchincani actively involves his children in the management of the company and does his best to ensure that the brand name continues to be synonymous with high quality outerwear.

More about the history and philosophy of the brand can be found on the official MooRER website.

What to buy at Domino

The Domino online store presents a wide range of MooRER brand products in Ukraine:

• upper clothing - jackets, vests, trench coats and down jackets;
• daily wear - sweaters, jeans, cardigans, cardigans, shirts and T-shirts;
• accessories - gloves, hats and scarves

Buy MooRER in Kiev - it's a really profitable investment, because high-quality jackets and coats of this luxury Italian brand is guaranteed to stand the test of time and never go out of fashion. All models MooRER extremely practical and incredibly elegant, so successfully fit into any closet. You'll look stylish and feel comfortable in any weather - snow, rain and even the harshest of frosts.

Go to Domino's catalog, choose MooRER clothing and accessories and see that each product is a true work of art! And also - be sure to follow the discounts at Domino and don't miss the opportunity to buy MooRER branded items in Kiev at a great price.