Chanel

Innovations in fashion design by Chanel

This luxury brand began in Paris at the beginning of 1910, when Coco Gabrielle Chanel opened her first headwear store. The brand's creator revolutionized the fashion world by replacing corsets with multifunctional clothing that brings comfort and emphasizes the figure. Unique iconic collections of the brand immediately won the hearts of fashion lovers, thanks to which the clothes became cult. The company specializes in the production and sale of fashionable clothing, perfumes, cosmetics, as well as jewelry, wristwatches and sunglasses, optical glasses. The company is currently run by Gerard and Alain Wertheimer, and Chanel is headquartered in London.

What sets the brand apart from the rest?

From the very beginning, Coco Chanel's clothes were destined for success. The carefully crafted models reflected a renewed philosophy of womenswear - sophistication and luxury combined with quality. Chanel's things are directly associated with influential personalities, which is not strange, because for many years they were observed on the world's stars. Among the brand's fans are Margaret Thatcher, Nancy Reagan, Princess Diana and many first ladies of various countries.

The brand has attracted a lot of attention for its iconic pieces:

• Tweed suit: collarless jacket with fitted sleeves and metal buttons with braid trim.
• The Little Black Dress: a revolutionary breakthrough that changed society's attitude towards fitted silhouettes and the color black.
• Chanel Perfume #5: recognized as the most successful fragrance in the brand's history. Instead of the standard floral hue, the Chanel brand gave the scent of cool aldehydes combined with rose and notes of jasmine.

Coco Chanel's achievements do not end with the creation of clothes and accessories with perfumes, the brand takes an active part in various charitable actions and regularly supports social organizations, as well as has its own foundation created to support women.

Chanel's journey to fame

Coco Chanel's childhood was very difficult, she lost her mother early and was taken to an orphanage where local nuns taught her the basics of sewing. Having reached the age of 18, the girl gets a job as a seamstress, and at the same time - a singer in a cabaret, in which she notices a French officer retired Etienne Balsan. They have a romance and Coco moves in with him permanently, continuing her work as his financier.

The year is 1910 and the world's first Chanel boutique opens in Paris, selling its own minimalist hats.

In 1912, the first steps towards worldwide recognition of the brand began when Coco's hat was worn by actress Gabrielle Dorziat in a performance at the theater. That same year, a new store opened in Deauville, already home to innovative womenswear.

In 1912 Chanel opened a boutique in Deauville, where she introduced simple but elegant clothes with a comfortable cut.

It was 1919 and the Chanel brand was officially registered. Two years later, Coco launches her first perfume, Chanel No. 5, which remains a perfume classic to this day.

In 1924, the brand presents its own line of jewelry, followed two years later by the famous "little black dress". In 1932, an exhibition of Chanel jewelry was opened and dedicated to diamonds.

With the outbreak of World War II in 1939, Coco suspends the production of things and closes all its stores. It was not until 1953, after a long period of stagnation, that the brand returned to the market. A year later, the Coco Chanel brand was able to regain its former glory and continue functioning. Before the new collection, Chanel introduced a line of famous tweed suits.

By the end of the 1950s, Coco was able to regain its primacy in the fashion industry, followed by the release of the men's perfume "A Gentleman's Cologne."

In the '50s and '60s, the designer set about conquering Hollywood. Chanel quickly became a favorite of Elizabeth Taylor, Audrey Hepburn and America's first lady, Jacqueline Kennedy.

On January 10, 1971, Coco Gabrielle Chanel died, and 12 years later Karl Lagerfeld took over as brand manager. With his leadership, the brand hasn't lost any of its distinctiveness - it's just gotten a few minor updates.

Over the course of 1987, Chanel's unusual wristwatch collection is introduced into the range, and in 1996 the brand acquires the swimwear firm Eres.

1999 saw the launch of a skincare range. This was followed by the introduction of a line of cruise wear. This year, the brand also presented Chanel safety glasses and frames.

Three years later, in 2002, they launched Chance perfume, and a year later, Coco Mademoiselle perfume along with a line of youth wear called B-C Wear. The brand has positioned itself so that connoisseurs of different styles can buy Chanel and freely integrate it into their looks.

In 2018, Chanel announces the relocation of its global headquarters to the UK, London to be exact. In December of the same year, the firm announced that it would stop using furs and exotic skins in its collections, with a focus on conserving natural resources.

In February 2019, Karl Lagerfeld dies, and Virginia Viard takes his place.

The Chanel brand has always been a symbol of quality and luxury, and more than a century of success is direct proof of that. Today, the company's values remain the same: elegance and chic, preserving the uniqueness of products made from the highest quality materials.

Where to find a Chanel boutique in Kiev or analogs in Ukraine?

If you are looking for a place to buy, the online store Chanel Domino is always at your service. We have a wide assortment of Chanel collection, here you will find exclusive models of accessories such as:

• Chanel sunglasses with colored lenses;
• sunglasses with wide frames and logo;
• optical glasses Chanel.

By choosing to buy online store Domino, you get quality service and fast delivery in Ukraine, also all our products are 100% original, because our partner is Chanel site. To buy products or Chanel in Kiev or Odessa, order online now or visit our boutiques for a fitting!