Loro Piana

About the Loro Piana brand

Luxury Italian brand Loro Piana ("Loro Piano") has a history spanning more than 200 years. Today, the brand, which began as a humble, rustic, family-run wool manufacturer, is a symbol of luxury and exceptional quality.

Six generations of the Loro Piana family have had a hand in the development of the empire. The brand, registered in 1924 by Franco Loro Piano, gained international recognition after the Second World War. Since the 1990s, the brand has been producing its own collections of clothing and accessories and has taken its rightful place in the world of haute couture.

Loro Piana is headquartered in Cuarona, Italy. The company owns its own factories and laboratories located in Italy, USA and Mongolia. In 2000, Loro Piana approved the award for the highest quality and finest wool. In 2013, 80% of the Italian fashion house's assets were bought by the French conglomerate LVMN.

Buy "Loro Piana" today you can not only in exclusive monobrand European boutiques in the largest cities of the world, but also in the online store Domino: we are an official partner of the brand and provide delivery of branded clothes throughout Ukraine.

Brand DNA: philosophy of perfectionism

Perfectionism is the key to the success of Loro Piana throughout the company's existence. The Italian manufacturer creates clothes "for centuries" for those who appreciate perfectionism and do not tolerate compromise on quality. "Loro Piana is a maniac of quality" - this is how the brand is characterized by its vice-president Pier Luigi.

Loro Piana fashion is a "quiet" luxury that is created not to show off wealth, but for comfort, warmth and pleasure in the process of wearing it. The company's motto is "To be in the know, not in plain sight.

Loro Piana uses the most valuable and rare raw materials available: Australian and New Zealand merino sheep's wool, Mongolian cashmere, baby cashmere, vicuna wool, lotus fibers, as well as first-class linen and cotton. It is then used to produce exclusive fabrics, the most famous of which are Gift of kings and Lotus flower. At the same time, the Italian label does not stand still and constantly introduces innovations that allow to create unique natural fabrics with improved characteristics, such as Storm system with waterproof molecular membrane.

Brand history: 200 years of exceptional craftsmanship

The official foundation of Ing. Loro Piana & C, a recognized expert in the luxury cashmere clothing segment, was founded in 1924 when Pietro Loro Piana incorporated the family business. At that time, the enterprising Loro Piana family already owned two woolen mills. The first steps of the future cashmere legend were probably taken in the XVII century, as there are documented references to the Loro Piana family business dating back to 1800.

For two decades, from the 1920s to the 1940s, Loro Piana's high-quality mill wool and exclusive cashmere were successfully sold throughout Italy, and the material was in high demand by local fashion manufacturers. The business was managed at that time by Pietro's nephew Franco Loro Piano. In the 1940s, the Loro Piana brand became famous far beyond Italy thanks to the exceptional quality of yarn and textiles. Famous fashion houses, including Armani, Yves Saint-Laurent and others became the company's clients. At the same time, the Italian textile manufacturer also tried its hand in other areas, adding to the premium yarns and fabrics, scarves and plaids of its own production, which were made in single copies.

In the 1970s, Pietro's sons Sergio and Pierre took over the reins of the company. The tandem of two brothers, one controlling the production processes and the other sourcing exclusive raw materials from all over the world, proved to be very successful. Generous investments in raw materials and production (the brothers completely renewed the equipment), as well as strict control of all processes allowed Loro Piana to become a world leader in the market of premium woolen fabrics. Before going to the production factory, the harvested fiber is thoroughly tested in the laboratory, where the raw material is evaluated according to hundreds of standards - this is one of the main factors that explain the high price of Loro Piana.

A new stage in the Italian company's development came in 1992. On the occasion of the Olympic Games held in Barcelona, Loro Piana, which had already sponsored equestrian events on several occasions, created the Horsey jacket for the Italian national team. Elegant, practical and comfortable designer jacket made a sensation in the fashion world and inspired the company to create its own collections of clothes. A year later, Loro Piana branded items appeared in high-end fashion boutiques, and by 2008, revenues from the sale of clothing and accessories amounted to ¾ of all revenues of the company, exceeding the profits from the supply of textiles.

Loro Piana originals are expensive luxury segment exclusives. The cost of a branded scarf or a hat is $200-300, the prices for jackets and coats can run into tens of thousands of euros.

In 2013, the fashion house Loro Piana merged with the LVMN group owned by Bernard Arnault, who is also an admirer of the Italian manufacturer's high-quality branded clothing. The French businessman bought an 80% stake in the cashmere luxury brand for €2bn, leaving the family's Pier Luigi Loro Piana at the helm of the company.

What to buy at Domino's?

The assortment of the fashion house, which works only with first-class materials, is huge: under the label Loro Piana you can buy hundreds of items of women's, men's and children's clothing, as well as shoes and accessories. Each line is developed by a separate team of up to 70 specialists, and new collections are released every season.

The Loro Piana catalog includes almost everything you need to create a casual, work and sports closet for the respectable man and elegant woman:

• business suits;
• sports suits;
• silk and linen blouses;
• dresses made of knitwear, cotton, linen and silk;
• cotton and linen men's shirts;
• branded T-shirts made of cotton and silk;
• golfs, cardigans and cashmere sweaters;
• jackets made of wool and down;
• jeans;
• jackets, coats, trench coats, parkas, down jackets, fur coats and sheepskin coats;
• exclusive cashmere scarves;
• loafers, slippers, sandals, flip-flops, boots and boots made of leather, suede, nubuck and fur;
• cashmere hats for winter and summer hats made of straw;
• leather belts;

Buy original Loro Piana branded items at Domino's in one click: the online store offers filters to customize your search by category, size, price range and even color. Visit the site, follow the new arrivals and replenish your closet. You can also choose, try on and buy authentic Loro Piana products in Kiev and Odessa in our boutiques.