Max&Moi

French ease in every thing

If Paris could be worn, it would be Max & Moi. The brand was founded by the Julien family in the French capital back in 1925 as a fur atelier, but has since evolved into a contemporary fashion house that speaks the language of coziness, elegance and premium fabrics. There's no ostentatious luxury here, instead just refined texture, soft silhouette architecture and the subtle irony of the French approach to style.

Max and Moi is not about man and woman, as it may seem, but about the tandem of luxury and comfort. Things are created as if they were made especially for you: with a subtle understanding of the rhythm of life, the need for warmth, lightness, freedom and inner balance. It is this combination that makes the brand close to many people, no matter whether you are in Paris or Kiev.

What makes Max Moi special?

Max Moi brand is about soft chic and sophisticated base. It creates pieces that you want to wear every day, but always look like something special. It works in a minimalist aesthetic but with a Parisian vibe: loose lines, nude hues, feminine proportions.

The brand belongs to the niche of "quiet luxury": it does not shout with logos, but speaks the language of fabrics and fit. The style of the collections is casual elegance, delicate femininity and a bit of relaxed gloss. Max and Moi's calling card is cashmere cardigans, lambskin jackets, cocoon coats, soft knitted sets that can be worn in the city, out and even on a trip.

The brand's age-old excellence

• The history of Max & Moi begins almost 100 years ago - in 1925, when the Julien family opened a small fur factory in Paris. The first collections were created from natural fur, and the brand quickly gained a reputation among Parisian women as a brand where you can find the perfect coat for winter.
• The brand's philosophy changed over time. In the 1980s and 90s, Max Moi began to move away from purely fur products and began to integrate textiles, adding knitwear, leather, and silk.
• In the 2000s, the brand entered the international market. Boutiques opened in New York, Tokyo, Geneva, Dubai. Collaboration with designers of the younger generation appeared, and the collections became global. The spirit of Paris was reflected in the free silhouettes, the architecture of things, and the way Max and Moi combines fur, fabric and minimalism.
• Nowadays, it is an independent fashion house that focuses on quality, emotion and comfort. The brand's clothes are worn by actresses, designers, art directors and those who are tired of screaming brands.

Why buy Max Moi at Domino?

Now you can find the brand Moi Max in Kiev without much effort. The Domino catalog contains the key models of the brand, which reflect the corporate style:

• Cashmere and wool cardigans - soft, weightless, with a laconic cut and expensive texture.
• Lambskin coats and vests - with perfect fit, cozy length and minimalist fittings.
• Feather jackets and parkas - lightweight but warm products from Max Moi in the current color scheme.
• Tricot sets and sweaters - something you want to wear every day.
• Silk blouses and pants - for a balance between home comfort and office austerity.

Buy Max Moi at Domino's and let the French culture of self-care into your closet. These are pieces that won't get tired, won't go out of style and will delight the body and the look.

Max and Moi is the choice of those who prefer to speak softly but accurately.