Premiata

New balance of innovation and classics

Premiata is an Italian brand of luxury clothing and apparel, known around the world for its unique combination of traditional craftsmanship and modern design. The company has established itself as a manufacturer of products with no-dogannoy sewing quality, author's style and high level of comfort. For production we use only natural hide of the highest quality, first-class nubuck, premium textile fabrics and innovative synthetic materials, which provide strength, lightness and comfort during wear.

Brand Premiata operates in the luxury casual segment, offering collections for those who value exclusivity and functionality. Particular attention is paid to the fit of clothing and ergonomics of pads - each model is subjected to extensive quality control and tested for durability. This makes Premiata clothing equally comfortable both for everyday use and for active lifestyle. The brand has not accidentally become the choice of both fashionable Influencers and business people who value comfort, quality and modern style.

Style that has always been behind the times

The Premiata is based on the philosophy of combining authentic Italian craftsmanship with an avant-garde view of design. Each collection of the brand is based on the idea of renewed classics - familiar shapes are reinterpreted through fluid proportions, unadulterated combinations of materials and artisanal details that immediately distinguish the garment from its counterparts.

Brand DNA key features:

• Withdrawal from innovation - Premiata keeps traditional hand sewing techniques, but supplements them with modern manufacturing technologies, for example, laser skin treatment, 3D-design of the sole and the use of cushioning inserts of the new generation.
• Visual identity - firm sole Premiata with contrasting graphics and logos - a distinctive brand name. It is not just decorative, but also functional: the special tread pattern ensures reliable adhesion to the surface.
• Bagatostilovoe positioning - Premiata brand is equally well found in a number of fashionable areas - from street style to smart casual and casual business wear.
• Comfort as standard - each pair is laid anatomic fit, foot cushioning and optimal ventilation. Even the thinnest models of the brand remain as comfortable as possible for long periods of wear.
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• Multifunctionality - Premiata sneakers can be combined with jeans, pants, suits, suits in the style of sports-chic, and skiryanni skulls have an organic look in both urban and business closet.

Brand Premiata never create two absolutely the same pair of clothing within the same collection. Even if the model repeats the shape and color, there are small nuances on the stahlt: the color of the skin, the texture of the material, hand-embellishment or a pattern on the bottom, which will always be unique.

Premiata's target audience is people who value not only up-to-date design, but also reliability. They are customers who are inclined to invest in quality solutions and get from them durability, sustainability and emotional satisfaction from their use.

The Premiata trail is over a century long

Premiata began its history in the Italian commune of Monsano. Even then, the focus was on quality and durability, which became the basis of the brand's philosophy.

All began in Italy, in the region of Marche, one of the historical centers of the country's costume manufacturing. Here the Mazazzo family opened a small workshop Premiata, which specializes in sewing garments by hand. At that time, the main customers were local residents and soldiers, and the main emphasis was on durability, strength and perfect fit.

In the middle of the XX century, the production went beyond the local market, starting deliveries to other regions of Italy. The turning point was 1991, when Graziano Mazzuani came to the management of the company Premiata. He set a new vector of development - combining traditional Italian craftsmanship with modern urban design.

1990s became the period of international expansion: Premiata brand appeared in boutiques in Europe, Asia and the USA. It was during this period that the clothing began to utilize corporate design elements: creative prints on the hems, unusual textures and bold colored combinations.

In the 2000s, Premiata Butik strengthened its position in the luxury streetwear segment by actively collaborating with international designers and introducing innovative elements, including lightweight overlays and technological membranes.

In the 2010s, the brand is actively introducing new materials, from technological membranes to recycled fabrics, while maintaining a high level of handcraftsmanship. Collaborations with artists, design bureaus and other brands have made Premiata clothing not just a fashion accessory, but an art object in the world of fashion.

Today Premiata original is a symbol of Italian quality, represented in more than 40 countries around the world. Each new collection combines the age-old traditions and modern trends, which allows the brand to remain in demand among the fashion and comfort connoisseurs.

What you can buy at Domino

Internet-shop Domino presents a new collection of Premiata, which includes models that reflect not only the philosophy of the brand, but also the world fashion trends. Here you can buy Premiata original, including with the following pieces:

• Vintages - iconic models with branded graphics on the sole, a combination of leather, suede and textile. Ideal for everyday style, urban walks and road trips.
• Sporty - premium materials, durable sole and modern silhouette make Premiata models universatile for walking and sports.
• Clasic - a vishukan alternative to the classic clothing, which is suitable for business dress code and smart casual looks.

Every model at Domino - Premiata original. We always confirm our products with certificates, as well as guarantee the quality and authenticity.

Buy Premiata in Kiev you can just now!

If you are looking for a rich not for the season and ready to invest in style, comfort and longevity - go to the catalog Premiata, which is located in the online store Domino.

Buy Premiata original and become part of the elite fashionable group that chooses style without compromise together with Domino today!