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Premiata is an Italian footwear and accessories brand founded in 1885 in the city of Lecco. The brand is known for its unsurpassed quality and innovative technology, as well as carefully thought-out designs and unique style. The history of the Premiata brand began with the production of footwear for the army and sports footwear. Over time, the brand expanded and began to produce exclusive collections of shoes and accessories for men and women. Premiata uses innovative technologies and materials in the production of sneakers, including Vibram technology for the soles and ultra-light EVA material for comfort and convenience. The Premiata brand collaborates with famous designers and artists to create unique collections. Among them are Karim Rashid, Christian Lauker and Michael Jordan.