Fendi

Family Fur Traditions

Fendi is a brand with more than 100 years of history, dating back to 1925 when Eduardo Fendi and Adele Casagrande formed a family alliance and named their leather and fur handbag store, located in Rome, after her husband's last name. Thanks to its innovation, style and unrivaled quality, the brand quickly became famous and gained an audience. Now Fendi is a full-fledged fashion house that manufactures furs, shoes, clothing and accessories. It is part of the global fashion corporation LVMH and is headquartered in Rome, the city of creation.

What makes Fendi unique?

• The brand's philosophy is based on independence and unconventionality combined with luxury. Each Fendi collection symbolizes traditional Roman history, while having futuristic motifs. The clothes are well known for their bright accents, perfect for layered looks.
• The brand is a pioneer in the furry haute couture industry, and it does a great job of living up to its status. Also, we should not forget about the ability of Fendi's craftsmen and designers to set trends for everyday handbags: these extravagant models have conquered the hearts of fashion lovers before and continue to do so nowadays. Bold architectural shapes in the cut and unusual graphic designs are iconic of the company's collections, adding mystery combined with sophistication to the ranges.
• Interestingly, Fendi's signature logo was invented by world-renowned designer Karl Lagerfeld, who has a brand of the same name, and in the collections of this fashion house you can often find models with a logo combining several letters F.

History of the fur business of the Fendi family

After the wedding of Adele and Eduardo, a few years pass and in 1932 the second boutique of the brand was opened in one of the main streets of Via Piave.

It was only in the 1960s that a new generation took over the business: Adele Fendi's five children were all keen to rebuild the family business. They were all daughters, eager to continue their mother and father's business. Upon starting Fendi's, they immediately divided up the responsibilities. Each of the sisters chose a different type of employment: Paola was responsible for the fur products, daughter Anna - for leather goods, their sister Franca built relationships with customers, and sister Alda concentrated on sales of the brand's products. A daughter named Carla, with excellent leadership skills and a "generalist's gut", became the business's chief executive.

In 1964, the sisters, thanks to their combined efforts, opened a flagship boutique on the central Via Borgognona, which to this day houses the most luxurious brands.

In 1967, they soon signed a contract with the famous German fashion designer Karl Lagerfeld, which significantly changed the course of the brand's destiny. Under his leadership, the Fendi brand literally blossomed, with updated designs, an artful logo and incredible new collections that caused a sensation around the world.

In 1966, models of lightweight fur coats were introduced. After the fashion show, they immediately gained popularity and became a coveted item in any fashion-conscious woman's closet.

In 1985, Karl Lagerfeld and Fendi organized a joint show at Rome's Gallery of Modern Art, mesmerizing everyone with their new collections. A year later, the Fendi brand launches its first line of fragrances for men and for women, and a little later, in 1987, the range is expanded to include jeans and accessories such as eyewear.

The Fendi brand doesn't stop there and expands to the US. There it opened its first store in New York City on Fifth Avenue, a highly successful decision that allowed Fendi stores to expand to other countries and soon sell their wares worldwide.

Fendi's first store was in New York City, on Fifth Avenue, a decision that led to the opening of Fendi stores in the United States.

1997 was one of the most significant dates for the company: Silvia Venturini created an irregularly shaped bag called the Fendi Baguette. This product impressed a number of celebrities, including Naomi Campbell and Madonna. Baguette bags sold out at a tremendous rate, every famous woman wanted to buy a Fendi bag, which served as a further trend in the creation of bags with unusual shapes.

In the fall of 2015, the Haute Fourrure haute couture show was organized on the Champs-Elysees in Paris, where Fendi furs were presented. The show was dedicated to the fiftieth anniversary of the collaboration with Lagerfeld.

2016 - in Palazzo Civita Italiana, the brand opens its own hotel and with it a flagship store, which is Fendi's largest boutique.

As of 2018, the number of the firm's stores reaches 215 and annual sales exceed €1.2 billion. Considering how Fendi prices have changed over the past few years - that could be called a breakthrough.

In February 2019, Silvia Venturini Fendi takes full control of the brand following the death of the great fashion designer partner Karl Lagerfeld. Silvia remains as creative director and is responsible for accessories and menswear, while her daughter Delfina Delettre Fendi takes over the jewelry side of the fashion house.

Silvia Venturini Fendi is now the creative director of the brand.

Where can I buy Fendi products in Kiev?

If you are looking for a place to buy, the online store Fendi Domino is always at your service. We have a wide range of brand Fendi original, among the models you will find:

Where to buy Fendi products in Kiev

Fendi Domino online store is at your service.

• Outerwear: jackets, coats, down jackets and vests.
• Sports: original Fendi suits, pants, hoodies.
• Accessories: men's and women's bags, belts.
• Shoes: slippers, sandals and sneakers with sneakers.
• Headwear: hats, caps.

Fendi products to buy in Kiev or buy models Fendi Odessa can be by ordering online or sign up for a fitting in our boutiques.

Buying in the online store Domino, you get quality service and fast delivery in Ukraine. To buy collections from Fendi, make an order online now!