Saint Laurent

About the brand

Yves Saint Laurent is a French luxury fashion brand founded in 1961 by the famous couturier Yves Saint Laurent together with Pierre Bergé. Almost from the very beginning of its existence Yves Saint Laurent enjoys the reputation of one of the most influential brands in the world fashion industry, and its creator Yves Saint Laurent is one of the most prominent designers of the XX century. It was thanks to him that the pantsuit appeared in women's closet.

Since 1999, this fashion house belongs to the Gucci group, which is owned by the Kering holding company. Since 2016, Anthony Vaccarello has been the creative director of Yves Saint Laurent, succeeding Edy Slimane. The brand is headquartered in Paris, at 37-39 Rue de Belchasse.

Yves Saint Laurent's DNA

The YSL brand masterfully combines rebellion and freedom with a dedication to long-standing traditions and timeless classics. Its audience are successful modern people who value originality and uniqueness.

The main features of Yves Saint Laurent:

• Total black. The radical black color allowed to blur the lines between couture luxury and practicality. Yves Saint Laurent himself believed that the contrast of black and white was much more striking than the most colorful prints.
• Le Smoking. In 1966, Yves Saint Laurent introduced the tuxedo into women's closet and the public, although not immediately, accepted his idea. Since then, Le Smoking gets a new interpretation almost every season. The famous couturier said that for a woman a tuxedo is an indispensable thing in which she will always feel stylish.
• Transparency. In the 1960s, the young designer Saint Laurent offered women a completely transparent blouse that was to be worn without underwear. At the time, it was the cause of a real scandal, although now we realize that such clothes Yves Saint Laurent looks sexy and attractive, not vulgar or vulgar.
• Love of skin. Almost no Yves Saint Laurent collection is without leather clothing - jackets, skirts, tops, etc., but especially iconic for the brand is a jacket-kosukha. In 1960 Yves Saint Laurent introduced a single-breasted women's jacket made of alligator leather, with a lining and shortened sleeves. Today, leather kosuhas, which are presented by Yves Saint Laurent official website, are a real symbol of the brand and a successful investment. Such jackets can be worn indefinitely, as the plongee leather, which is usually used for their production, over time beautifully "ages" and acquires a special vintage chic.

Yves Saint Laurent: the history of a legend

The famous couturier and creator of the eponymous fashion house Yves Saint Laurent was born in 1936 in Algeria, then a colony of France. His talent as a designer was evident at an early age, when he created dresses for his sisters and mother.

When the young man was finishing school, his mother used her connections to arrange a meeting between her son and Michel de Brunoff, who was editor-in-chief of French Vogue. After seeing Yves's designs, Brunoff realized that the young man was a gifted fashion designer and took him under his tutelage.

In 1954, Yves Saint Laurent enrolled at the Paris School of Fashion. In the same year, he took part in a competition for aspiring fashion designers, where he presented a sketch of a dress with an original asymmetrical neckline and won the main prize. One of Yves's main rivals at this competition was the budding German designer Karl Lagerfeld.

Michel de Brunoff took an active part in Saint Laurent's destiny and introduced him to the right people. It was Brunoff who noticed the similarities between Yves's designs and those of Christian Dior and persuaded the maître d' to meet the aspiring fashion designer. As a result of this meeting Yves Saint Laurent was invited to work at Dior. At first he took the position of an assistant and performed the simplest tasks, but soon began to develop his own models of clothes, and after the death of Dior took his place.

Saint Laurent changed the traditional Dior style somewhat and in early 1958 launched a new collection that was a huge success. The press was full of praise and claims that Yves Saint Laurent had revitalized French fashion. Due to the success of this collection, Dior's sales increased by 35%. Despite this, many conservative style fans did not appreciate the idea of mixing high couture style with more accessible street fashion. The public's enthusiasm waned and the following collections were met with a much more relaxed reception.

In 1960, Yves Saint Laurent was called up to serve in the French army during the war of independence in Algeria. But he didn't stay long - after a few weeks he had a nervous breakdown. Saint Laurent demobilized and was treated in a psychiatric clinic. Returning to Paris, he found that Dior had already found a replacement for him. This was a very hard blow for Yves, so he decided to restore justice - he sued Christian Dior for breach of contract and won.

In 1961, Yves Saint Laurent founded the fashion house Yves Saint Laurent (YSL) with the support of his partner Pierre Bergé. The debut collection was shown in January 1962. The original YSL logo was designed in 1963 by the famous French painter Adolphe Muron Cassandre.

Pierre Bergé was in charge of administrative matters, while Yves Saint Laurent was in charge of creativity. Almost every year he came up with new ideas - trench coats, pantsuits, bush jackets, safari-style clothing, jumpsuits, sheer dresses and the famous women's tuxedos that revolutionized the fashion world.

In 1966, Yves Saint Laurent began to produce not only exclusive haute couture clothes but also more affordable pret-a-porter collections every year. The fashion designer foresaw that soon the production of ready-to-wear would become the leading branch of the fashion industry. This practicality was the reason for YSL's financial success.

Today, Yves Saint Laurent remains one of the most important brands in fashion, and its name is synonymous with impeccable taste and high social status.

What to buy at Domino's

The Domino online store presents a wide range of products of the French brand Yves Saint Laurent in Kiev:

• Luxury clothing - blouses, bombers, pants, windbreakers, sweaters, jeans, leggings, hoodies and sweatshirts, suits, overalls, jackets, socks, T-shirts and tops, jackets, dresses, shirts, sweaters, T-shirts, shorts and skirts.

• Bodysuits and swimsuits.
• Shoes - sandals and mules, boots and shoes, sneakers and sneakers, boots and boots, snickers, heelless and heeled shoes, flip-flops and sandals.
• Accessories - glasses, business card holders, cosmetic bags, belts, purses, backpacks, bags, caps, hats, scarves and even jewelry.

The Yves Saint Laurent brand is known for its unique style and impeccable quality. Clothing, shoes and accessories Yves Saint Laurent original combine elegance and simplicity, premium materials and concise design. Branded things from Yves Saint Laurent on Domino are real works of art that can decorate any image and attract the attention of others. Buying original Yves Saint Laurent products in Ukraine is a profitable investment in your style and lifestyle. Visit the Domino catalog and take the opportunity to buy exclusive things at the best price.