Diane von Furstenberg

Diane von Furstenberg is a fashion house founded back in the early 1970s in New York City. The brand operates in the segment of women’s luxury clothing and accessories, creating pieces that combine comfort, expressiveness, and the aesthetics of urban elegance.

Diane von Furstenberg gained worldwide recognition thanks to its iconic wrap dress, which today is a symbol of modern femininity, acknowledged in the fashion industry as one of the most influential American brands of the 20th century.

Independence, boldness, and character

The brand is built on the idea of “empower your femininity”: highlighting a woman’s strength through freedom of movement, quality materials, and emotional vibrancy. The signature of Diane von Furstenberg is the rich fabric pattern, graphics, and geometry mixed with natural motifs. These pieces are created for an active, modern woman living in a big city and choosing clothing that doesn’t prevent her from going her own way.

Key product categories:

dresses, especially silk models and wrap dresses;

Diane von Furstenberg skirts;

blouses and lightweight suits;

evening options based on classic silhouettes.

In the new collections, the design maintains the classic formula: rich shades, soft draping, feminine lines, and trendy interpretations of signature prints. Diane von Furstenberg clothing is unique in that it easily adapts to weekdays, evening events, travel, and even office dress codes.

The journey that made Diane von Furstenberg a legend

This brand was born not from the desire to impress the fashion world, but from the goal of giving women power in its natural form — the soft line of fabric that embraces the silhouette and allows movement as if the world itself adjusts to her freedom. The story of Diane von Furstenberg is the journey of a woman who managed to turn her personal vision into clothing that doesn’t simply adorn but shapes character. It is a story of boldness that became the language of style.

The beginning of the era: in 1972 the Belgian designer Diane von Furstenberg launches her brand in New York, and two years later the wrap dress is created, bringing the brand instant fame: the model becomes a symbol of freedom and practicality for women around the world.

In 1976 sales exceed one million garments a year, and Diane von Furstenberg becomes one of the most mentioned fashion names in the USA.

With the arrival of the 1980s, the brand decides that it urgently needs to expand its assortment and adds accessories as well as a knitwear line. From that moment, signature graphic prints become rooted in fashion.

1997 — Diane brings the brand back to the runways, launches an updated line, and strengthens its position in the global market, and in the early 2000s Diane von Furstenberg store becomes global, with flagship boutiques opening worldwide. The iconic wrap dress enters the list of “100 items that changed fashion.”

In 2010 the brand continues to deepen its work with archives, adapting classic models to the new contemporary aesthetic and gradually expanding its audience.

Thus, by 2020 the collections emphasize eco-friendly materials, lightweight fabric structures, and prints that play on contrasts. The new Diane von Furstenberg collection reaffirms the brand’s status as one of the key carriers of women’s visual freedom.

This journey is a vivid example of the boldness that allowed the brand to become not just a name but a cultural code. And every original Diane von Furstenberg piece remains an investment in style that never ages.

Where is the best place to buy Diane von Furstenberg?

Diane von Furstenberg online store is now available in Ukraine through Domino, which offers only originals, direct deliveries, and a carefully curated assortment.

Domino is an official retailer, guaranteeing product authenticity and preservation of brand quality. Advantages include:

convenient delivery in Ukraine, including Diane von Furstenberg try-ons — Kyiv and Odesa have their own boutiques;

fast order processing and the ability to choose the perfect look;

Domino offers rare models, seasonal novelties, and limited positions that are not easy to find on the fashion market.

By choosing to buy Diane von Furstenberg at Domino, you choose a stylish step toward the aesthetic to which every line of this century-old brand remains faithful.