How to tell an original Moorer from a fake
To avoid becoming a victim of fraud and to understand how to detect a counterfeit, you must look not at the seams but at the technological markers. We will explain how to know whether your Moorer is authentic, using knowledge available only to experts.
The most important and unique feature of Moorer, often ignored by counterfeit manufacturers, is the brand’s own thermal insulation scale — the Thermal Insulation Index.
Inside every authentic Moorer piece there is a special label with a letter designation from A to E, sometimes with a graphic thermometer symbol. And this is not just decoration.
Category A — lightweight jackets for mild temperatures.
Category C — winter models (down to -12°C ... -20°C).
Category E — extreme cold (down to -50°C).
How to distinguish an authentic Moorer: in a fake, this label is often attached randomly. You may be holding a thin autumn bomber jacket labeled D or E (for polar conditions), which is impossible for the authentic version. Or the opposite — a voluminous down jacket labeled A. The mismatch between the physical thickness of the garment and the indicated index is a reliable method for determining Moorer authenticity.
By which signs can you tell it's authentic?
The brand’s founder believes that the inside of the jacket must be even more beautiful than the outside. This golden rule literally helps in identifying authentic vs fake.
Look inside the jacket — in authentic Moorer pieces you will almost never see exposed overlock seams or protruding lining. All internal fabric joints are finished with a special binding. Most often it has a characteristic golden-bronze tone and a slight sheen. There may be microscopic lettering with the brand logo. This operation is very labor-intensive and costly.
In counterfeits, manufacturers cut corners: the seams inside are either simply stitched or finished with cheap black tape that feels rough to the touch.
The difference from replicas is in the details
When searching for a way to distinguish an authentic Moorer from a counterfeit, pay attention to the metal hardware.
Moorer uses matte, satin-finished hardware. It does not shine with the cheap chrome gloss typical of mass-produced jackets from China.
Buttons are often attached not with thread but mounted on a special shank or ribbon, preventing them from tearing off. The edge or front always bears a sharp, clear Moorer engraving.
Premium zipper mechanisms are used — they operate smoothly and with weight. The puller must not feel light or rattle.
Identify authenticity by the filling material
The main difference between a fake Moorer jacket and an authentic one is the origin of the raw material.
Moorer uses 100% Siberian goose down. It undergoes certification and special cleaning.
Compression test: firmly squeeze the sleeve or back panel of the down jacket in your fist and release sharply. Authentic Moorer regains volume almost instantly, filling with air. A replica with synthetic padding or cheap feather will expand slowly and may remain creased.
The brand often uses Loro Piana fabrics with the Rain System membrane or its own waterproof technologies from the Acqua series. Water droplets should bead up and roll off the surface without soaking in. The fabric should feel dense yet silky, without the crinkling noise typical of cheap polyester.
How fake Moorer jeans differ from authentic ones
Although Moorer is known for jackets, the brand also produces jeans and knitwear. The same rules apply here.
Check the hardware. Rivets and buttons must match the quality used on jackets — matte and heavy. The waistband label in the authentic version is often made of pony skin or premium leather with a metal logo.
If you are offered Moorer perfume or questionable dresses on an uncertified site — be cautious.
Moorer is primarily outerwear and casual chic. A gross mismatch in the product assortment is a clear sign of a counterfeit.
How to detect a fake using QR?
In new collections Moorer introduces modern protection methods.
Look for a sewn-in tag with a QR code or unique serial number. Scanning the code must lead strictly to the official brand website, confirming the authenticity of the specific item. If the website shows an error, displays another model, or redirects to an external resource — it is a fake.
Buy authentic Moorer at Domino
Buying a counterfeit not only deprives you of the pleasure of wearing a premium item, but it also will not keep you warm in cold weather, because thermal insulation technologies cannot be copied.
In the Domino online store, we offer exclusively authentic Moorer items. We work directly with Italian distributors and guarantee the absence of replicas and fakes in our assortment.
We value our established reputation and want our customers to always be certain about product authenticity. If you have questions, contact our consultants. They know everything about Moorer’s thermal indexes, can show you the signature golden seam binding, and explain every nuance distinguishing authentic vs fake.
Choose uncompromising Italian quality and warmth. Visit the Domino catalog and find your perfect Moorer jacket that will serve you for many seasons!
