Armani

Armani is one of the most recognizable fashion houses in the world, it is a symbol of Italian luxury and refined style

The brand was founded by Giorgio Armani in 1975 and from the first collections won the love of the public thanks to its laconic cut, expensive materials, as well as the ability to convey in clothes the harmony of form and content. The original Armani is always recognizable at first sight: strict lines, attention to detail and emphasized functionality. The firm has been at the peak of luxury fashion for almost half a century, setting trends that stand the test of time.

Today the Armani brand is not only clothing, but also a whole philosophy of style that unites haute couture, pret-a-porter, accessories, shoes, perfumes, furniture and even hotels. The products are associated with a refined simplicity that does not require unnecessary embellishments, because true luxury manifests itself in quality and refined taste.

What makes Armani unique?

Armani is a brand created for people who appreciate the harmony between modernity and eternal classics. Minimalism, clean lines, perfect fit and the use of only premium fabrics are in its DNA. From the very beginning, the brand opposed the overly extravagant fashion of the 1970s, offering a different perspective: clothes for everyday life, but in the most refined way possible.

Today, Armani's portfolio has several key areas of focus:

• Giorgio Armani is a high-end line with haute couture elements.
• Emporio Armani - more democratic, but no less stylish segment.
• Armani Exchange - youth-oriented.
• Armani Casa - furniture and interior items.
• Armani Beauty - perfumes and beauty products, which allows the brand to occupy a unique niche and be a full-fledged fashion empire.

The basic idea is to create things that emphasize personality, not hide it. Armani things are always functional, comfortable, but at the same time carry the aura of high fashion. That's why the brand is chosen by businessmen, artists, politicians and anyone who wants to convey status and impeccable taste.

Armani brand is known for its color philosophy: complex neutral shades dominate: from graphite and sandy to the famous combination of gray and beige, which has become Armani's trademark. This approach creates a distinctive style that is clean, understated but incredibly expressive.

In addition, Armani has always focused on innovation in materials. The collection features unique blends of wool and silk, the lightest suiting fabrics and technological textures that create a weightless effect on the body. All this works for one thing - to provide absolute comfort and emphasize the natural grace of a man.

Where the world's fashion houses began

The history of Armani begins in the 1960s, when Giorgio Armani started working in the house of Nino Cerruti, where he created menswear. It was there that the future designer realized that the classic men's suit could be reinterpreted, making it lighter, more comfortable and more modern.

In 1975, Giorgio Armani founded his own company with Sergio Galeotti. The first collection caused a sensation: jackets with padded shoulders and a loose silhouette were radically different from the traditional stiff suits of the time. It became a real revolution in men's fashion, and soon in women's fashion as well. Armani offered women clothes that combined strength and elegance, emphasizing their independence and self-confidence.

The 1980s were a golden era. Armani conquered Hollywood: its suits appeared in the movie "American Gigolo" with Richard Gere, and later in the closets of Al Pacino, Michelle Pfeiffer and other stars. The firm became a symbol of status and success. At this time, new lines appeared: Emporio Armani and Armani Jeans, aimed at a younger audience.

In 1983, Giorgio Armani became the first Italian designer to be on the cover of TIME magazine, a recognition that underscored his influence on global fashion.

In 1984, the brand created uniforms for the Italian police, and a few years later collaborated with the Olympic Committee to design outfits for athletes. These steps reinforced Armani's reputation as a brand that transcends the catwalk and becomes part of the cultural code of an entire country.

In the 1990s, the brand consolidates its position as a global leader, with Armani stores opening in New York, Tokyo and Paris, as well as a luxury hotel in Dubai and Milan. The brand expands rapidly into accessories, perfumes and furniture, becoming a true lifestyle company.

Today Armani is a powerful corporation with more than ten business lines. Despite its scale, the brand's style remains unchanged: laconism, attention to detail, minimalism and elegance. Giorgio Armani, even after decades of work, personally controls how a new collection is produced, which preserves the brand's signature. His approach to fashion has shaped a new idea of luxury: understated, elegant and confident.

What can I buy at Domino?

If you want to buy Armani with the guarantee and confidence of an original, welcome to Domino!

The Armani online store offers a wide range of products from the current collections:

• elegant dresses;
• stylish suits;
• blouses, jackets;
• pants and accessories.

All models reflect the philosophy of the brand and are characterized by a perfect fit with high quality tailoring. The new Armani collection impresses with a combination of strict silhouettes and modern details. You'll find versatile pieces for the office, everyday and special occasions.

Special attention should be paid to Armani women's dresses, which emphasize the silhouette while maintaining comfort. The brand's jackets and suits help create the look of a businesswoman, while blouses and tops add lightness and sophistication to your closet.

Order Armani now!

Buy Armani in Ukraine through Domino - it means to get a guaranteed original and access to the best models of the brand. Armani prices in the catalog correspond to the level of luxury fashion, but each thing justifies the investment. Clothes remain relevant for many seasons without losing shape and style.

Check out the Armani boutique at Domino's, a place where classic meets modern, and every detail creates a look of confidence and elegance.