Joseph

The British fashion House Joseph is well known for its minimalist aesthetic and thoughtfully designed wardrobe essentials. Founded as a space for experimental fashion, it quickly became a reference point for those who appreciate clean lines, expressive silhouettes, and luxury fabrics.

Today, under the name Joseph, clothing, knitwear, accessories, and footwear are produced, and the brand itself has firmly entered the category of luxury labels with a clear visual philosophy.

Minimalism without excess

The Joseph brand builds its vision around wardrobe essentials that look strict yet expressive. This is a style for those who value aesthetics without noise: precise tailoring, clear architectural silhouettes, and refined textures.

The DNA of the brand is based on several fundamental principles, the first of which is minimalism with character. It lies in the absence of unnecessary elements and visual strength in details and proportions;

The Joseph brand places emphasis on materials: cashmere, fine wool, silk, dense premium cotton. The pieces are comfortable for everyday wear, they hold their shape, and are created with real life in mind. Joseph clothing easily forms a capsule wardrobe and works across different styles — from strict classics to relaxed casual.

The brand is oriented toward the modern woman who needs a functional, aesthetic, and long-lasting wardrobe foundation. The new Joseph collection continues this philosophy: laconic coats, thoughtful knitwear sets, tailored trousers, and perfect white shirts — pieces that can be worn for years while feeling runway-ready every time.

How Joseph became a global fashion House

The early steps of a brand are always colored by the spirit of its time, and Joseph is no exception. This is the story of a man who saw fashion differently: more honestly, more simply, and with greater attention to form and the body.

In the late 1960s, Joseph Ettedgui, a London entrepreneur, opened the first boutique on King’s Road, positioning it not as a traditional store but as a space where fashion becomes a way of thinking.

Ten years later, Joseph boutiques became a place of power for designers seeking experimentation and new audiences. Alongside this, the first clothing line under the Joseph name appeared.

Between 1980 and 1990, the brand strengthened its influence, expanded its assortment, and created iconic trousers and coats that became symbols of London minimalism. It was during this time that the visual aesthetic recognizable to this day was formed: strict silhouettes, monochrome, and clean lines.

The year 2000 marked Joseph’s transformation into a full-fledged fashion House with international distribution, its own design team, and an extensive retail network.

From 2010 to 2020, the brand updated its philosophy, strengthened its focus on premium materials, and rediscovered itself for a new generation of customers. Joseph original became synonymous with quiet luxury that exists beyond trends.

Today, the brand continues to remain the voice of minimalism in fashion. Its pieces help reveal beauty in simplicity, and that is why more and more women choose to buy Joseph as the foundation of a wardrobe that withstands time, trends, and the rhythm of life.

Where can you find original Joseph?

Domino is a place where style meets reliability. For those who want to buy Joseph in Ukraine without risking counterfeit, Domino becomes an obvious choice:

a wide assortment, including fresh items from the new Joseph collection;

official deliveries directly from the brand;

convenient delivery and fittings in Kyiv and Odesa;

If you are looking for a Joseph online store where every item is authentic and guarantees quality — Domino is exactly that place. Here the minimalism of Joseph unfolds honestly and beautifully, without unnecessary noise, but with full confidence that you are choosing the real thing.