- Regular Price 18 900 ₴
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Jil Sander is a brand that embodies understated elegance and absolute minimalism, synonymous with the founder Jil Sander herself. Called the "queen of minimalism" and the first purist of fashion, Jil confidently turned simplicity into the new chic, promoting the ideals of clean lines and laconic silhouettes. In 1985, Sander made a breakthrough by becoming the first German designer to present a collection in Milan. Her signature style, called the Onion Style, was revolutionary for that time: layering, where each layer complements and emphasizes the laconicism of the image. This direction, which later became the standard of modern minimalism, made the Jil Sander brand famous and in demand all over the world.
Since 1999, when the Prada Group acquired 77% of the company, Jil Sander has achieved international success, establishing its status in the premium segment. In 2009, Jil Sander became a creative consultant for Uniqlo, developing the famous +J collection, which brought layering and simplicity to the mass market, making the style accessible and in-demand. Today, under the leadership of Lucie and Luke Meier, the Jil Sander brand is taking on a new life, remaining true to Jil’s legacy while seamlessly integrating into contemporary trends. Following the founder’s guidance, the Meiers boldly look to the past to create something new and inspire fans of minimalism. Jil Sander collections remain a symbol of understated luxury, where the name Jil Sander is forever associated with fashionable purism and timeless relevance.