FeFe

Italian elegance with a touch of humor

FeFe is an Italian brand that was founded in 2011 in Naples by Francesco Fossari and Serena Famiano. The company is known for its exclusive prints and strict Italian style, as well as its commitment to artisanal production and the use of only the highest quality materials. The FeFe brand philosophy is based on the values and ideals of its founders. They strive to create unique and high quality products where the entire production process begins and ends in Italy, particularly in Naples. This emphasizes the importance of Italian craftsmanship and its traditions. The FeFe range includes t-shirts, shorts, scarves and shawls. Each product of the brand is characterized by individuality thanks to exclusive prints and the use of noble fabrics. FeFe aims to offer its customers not only fashionable and stylish items, but also to convey Italian heritage and quality through its products.

The Fefe brand was established in 2004 as a fresh take on men's and women's outerwear. Inspiring design freedom, the brand's founder Antimo Antonio Ambrosini offered an alternative to the classics: pieces with patches, colorful appliqués and unexpected design elements. The name of the brand sounds friendly and easy - like the name of a cheerful, but always elegant person. That's why Fefe clothes were immediately loved by both streetstyle stars and those who appreciate the mix aesthetics. Today the brand is known all over the world, and in Kiev its collections are available thanks to Domino service.

Fefe clothes are chosen by people who are not afraid to be bright. Among the brand's fans are actress Penelope Cruz, models from IMG agency and X Factor contestants. Fefe appears on the streets during Paris and Milan Fashion Week, and is also regularly featured in GQ and Esquire reports. It's a brand worn by those who know how to make a statement without words.

Philosophy of experimentation and luxury

What makes Fefe cool? Firstly, the ability to speak to fashion: the brand boldly plays with the design of clothes, cut and dramatically changes the look of a basic item with details. Secondly, Italian quality: neat finishing, well thought-out silhouette, natural fabrics. Fefe brand occupies the niche of premium-streetwear with a little irony.

Collections featuring Fefe accessories and apparel are more than 20 lines: fezzes, lightweight jackets, coats, sportswear and bags with signature textural trim. Each piece reads the key details of the aesthetic: rough knits, volume, graphic décor.

The brand's philosophy is one of confidence, the ability to combine the classic with a bold accent, and a desire to create emotion rather than just products. That's why Fefe products remain in demand among those who appreciate charisma in the details and choose to be noticed at first sight.

How Fefe grew from an idea to a fashion house

The story of Fefe is a tale of being bold and elegant at the same time. In a world where fashion is often afraid to go beyond classic formulas, Fefe has chosen from the beginning the path of ironic chic, intellectual provocation and colorful self-expression. Launched in Naples, the brand immediately announced itself as a name that seeks to break the boring "formula of the perfect suit" and instead offer a personality - real, vibrant and without compromise.

• 2004 - Antimo Ambrosini launches a small studio in Parma. His first work was the Fefe men's Feison jacket with patches and feathers, which broke the idea of this closet item as a functional piece.
• 2006 - Fefe collection is presented at Pitti Uomo and immediately gets the attention of European buyers. The brand starts to be bought in boutiques in Milan and Paris.
• 2010 - Fefe brand turns from a family workshop into a creative house with its own factory where jackets, coats and dutiks with unique fabrics are created.
• 2015 - launch of a women's line of dresses, shorts, tall boots and oversized jackets with distinctive graphics. And 5 years later, Fefe is recognized as one of the most recognizable streetwear brands in Italy. Their products are commented as "haute couture for those who think outside the box."
• 2023 - Fefe's new collection is inspired by a collage from the Vogue Italia archives, with mosaic elements and a colorful logo. A series of bags appears where inscriptions become part of the architecture.

Today, it's full-fledged fashion with a message. The brand's collections regularly participate in exhibitions and shows, and their characteristic details: colored linings, embroideries, patches have long been recognizable symbols of Fefe.

Where to find a place to buy an original Fefe?"

The Domino's catalog is the place to find and buy Fefe apparel for any occasion. Our store features a variety of search filters so you're sure to find your perfect model.

The brand's range offers:

• stylish T-shirts with prints;
• over-sized T-shirts;
• Beach shorts with and without prints;
• accessories.

Why buy Fefe at Domino?

• official guarantee of authenticity - 100% original;
• operative delivery in Ukraine;
• opportunity to try on in Kiev and fashion consultation;
• actual models from the latest collections.

Buy the original Fefe right now and become part of the elite fashion community together with Domino.