Dsquared2

Dsquared2 is a brand for individuality

Dsquared2 is not just a fashion label, but a cultural mix of North American informality and impeccable Italian tailoring. Behind the name are two Canadians, twin brothers named Dean and Dan Caten, whose sense of humor, love of epatage and stage scale have become the hallmark of the Disquared brand.

The Dsquared2 brand has many trademarks and one of them is theatricality. Their shows in Milan often go beyond the formal: models are in the water, climbing a rock climbing wall, skateboarding or even walking down the catwalk with mugs of beer. It is for this uniqueness that Dsquared2 has become a favorite of pop stars. The founders have a particularly warm relationship with Kanye West and Lenny Kravitz. They're not just another celebrity fans - they're part of the brand's universe, which has always been at the intersection of fashion and showbiz.

Today, buying Dsquared2 means choosing clothes that play by their own rules. It's a territory that combines ripped denim, concise jackets, sporty silhouettes and the unmistakable recognizability of the logo. Dsquared2 is worn by street fashionistas and red carpet celebrities alike.

Provocation, boldness and recognizable chic

What makes Dsquared2 not just a brand, but a true cultural phenomenon that you want to wear again and again? It's not just fashion. It's also attitude, voice and energy. The Dsquared2 brand is like a fire that cannot be ignored, it is for those who are not afraid to be themselves - a little crazy, ultra stylish and uncompromising.

From its first collections, the brand has claimed to be a "killer of boredom and drab". Its DNA lies in a unique balance between Italian precision and North American rebellion. In every Disquared piece you can read an echo of glitz and grunge at the same time. There could be a classic jacket embroidered with crystals or ripped jeans sewn together in a way that becomes art.

Disquared2 is always about combinations: high and street, sporty and elegant, wild and precise. It is this mix that makes the brand recognizable at first sight. The brand operates freely with images of punks, glamorous dandies, lumberjacks and club heroes, weaving Italian cuts with Canadian roots into its collections.

Dsquared2 brand shares such major key categories, and it's not just clothing. It's a whole ecosystem of style:

• denim;
• sportswear;
• shoes;
• headwear;
• bags;
• underwear and fragrances.

Disquared clothing is never boring. It's street art that sometimes goes unrecognized, and its pieces are worn by those who aren't afraid to be seen.

And its pieces are worn by those who are not afraid to be seen.

How did two brothers create a fashion phenomenon?"

The story of the Dsquared2 brand is an example of how personal identity, a rebellious spirit and a sense of style can grow into a full-blown fashion protest. Behind the name are twin brothers Dean and Dan Caten, who have managed to combine Canadian looseness with Italian sartorial heritage. The key to their success is both simple and complex - absolute boldness in self-expression, a unique ironic approach to fashion and, of course, an impeccable flair for relevance. If you're looking for clothes that speak louder than words, then Dsquared2 is the brand for you.

Here's how the fashion house that today dresses the stars and sets the agenda for street-luxury fashion came to be:

• 1995 was the birth of Dsquared2 in Milan. It was then that Dean and Dan first presented their debut menswear collection on the Milan runway. Their pieces instantly stood out for their combination of street boldness and high fashion. Disquared received support from Diesel, which was a powerful springboard.
• 2003 is the launch of the women's line. The brand goes beyond the men's closet. The women's collection, first presented at Milan Fashion Week, received rave reviews thanks to its sexy, provocative spirit and impeccable cut. Since then, the Dsquared2 brand began to dress not only men, but also the brightest and boldest women in the world.
• 2005 - the brand was recognized in the world of pop culture. Madonna chose the company's clothes to create stage images for her "Confessions" tour. This finally cemented the brand's cult status among musicians, artists and media personalities.
• 2013 saw the opening of the first Dsquared2 store in London. This was followed by branches in Paris, Miami, Dubai, and Hong Kong.
• 2020 - relaunch in the digital age, moving online and strengthening its presence in digital media. Dsquared2 online store appears. The modern line continues to play on contrasts, staying true to its DNA: "born in Canada, lives in London, made in Italy."

Disquared2 is more than just fashion today, it is a manifesto about how to combine freedom and status, classic and provocative, as well as high aesthetics and street energy.

Why Domino?

Are you looking for an official Disquared store in Kiev? You are in the right place. Our online store allows you not just to buy Dsquared2 things, but to put together a whole image that reflects your individuality.

Our advantages:

• constant assortment updates, as well as the new Dsquared2 collection;
• convenient site navigation and quick order option;
• professional consultation from the best stylists Domino;
• quality service and delivery in Ukraine

Domino is the place where you can buy brand products with a guarantee of authenticity and a wide selection. In our catalog you will find:

• Disquared2 jeans are the brand's iconic category. Masters of cut and sophisticated finishing create denim with the effect of a lived history: scuffs, torn elements, patches and embroidery - each pair looks like an art object.
• Shorts are ultra-fashionable and comfortable, combining the perfect balance between boldness of cut and comfort of fit.
• T-shirts - models from Dsquared2 with logos, prints and signature style. These pieces instantly give away a taste for fashion and a love for spectacular details.

When you choose Disquared Originals, you're choosing a style that has no compromises - only originality, confidence and drive.