Citizens of Humanity

Citizens of Humanity

Citizens of Humanity is a luxury brand of high-end jeans and other denim items. It was founded by designer Jerome Daan in Los Angeles in 2003. The main production facilities are located in California.

There have been several CEO changes in 20 years. The website of Berkshire Partners, which bought some shares back in 2006, mentions that the presidents of Citizen of Hyumanity have been Jerome Daan himself, Amy Williams, and Cathy Quenon.

Perfect-fit jeans are a hallmark of the Citizens of Humanity

According to the Citizens of Humanity official website, the team is made up of many designers from Los Angeles. They travel the world and look for inspiration in vintage markets. Exactly who they're talking about, the site is silent.

Shoppers have formed a clear association between the LA label and its founder Jerome Daan. He is known as a denim guru who combines quality, comfort and contemporary style in his clothes.

Citizens of Humanity has become famous for its attention to detail. He impeccably sews denim clothing and uses high-quality materials for other items. An authentic pair of branded jeans sits perfectly on both slim and lush figures.

Citizens of Humanity is known for its attention to detail.

The success story of the Los Angeles-based luxury jeans brand

In 2003, the world learned about the American premium denim brand Citizens of Humanity. It was founded by Jerome Daan (according to other sources Jerome Daan), a French-born designer and entrepreneur who had a lot of experience with denim.

Back in the '70s, Jerome Daan designed the first pair of jeans with embroidered back pockets, an iconic piece of his time. He then went on to design Lucky Jeans and 7 For All Mankind. He was instrumental in bringing denim in its historical homeland, the United States, into the luxury segment and ceased to be considered the clothes of workers. Thanks in large part to him, Citizens of Humanity branded items were worn by celebrities.

How Citizens of Humanity became successful

Almost from the first days, the brand became a success. This was due to Jerome Daan's experience gained from years of working with denim. In 2006, Berkshire Partners, a private equity firm based in Boston, acquired some of the shares. To control the quality of the jeans, the company hired 250 experts from a variety of backgrounds:

• fabric technologists;
• chemists;
• denim specialists;
• designers.

The production began to apply laser technology and ozone treatment, purchased high-efficiency washing machines. Every pair of jeans is still hand-checked before being sent to the warehouse.

In 2013, they launched online sales of the jeans in the US and Japan, a country where the brand's luxury clothing has become mega-popular. After that, Citizens of Humanity items spread around the world. They are bought in more than 35 countries, including Ukraine.

Thanks to the prestigious retailer Domino, you can buy women's jeans Citizens of Humanity in Kiev, Odessa and the eponymous online store. In the USA they are sold in such luxury boutiques as Curve, Fred Segal, Scoop, Madison and Anthropologie. Citizens of Humanity clothes have been spotted on Katy Perry, Emma Stone, Rihanna, Jennifer Garner, Gwen Stefani and many other celebrities.

Modern History

It's just over 20 years later, and the American label is already producing a huge range of denim items. It manufactures the bulk of its products in California. As part of its expansion, it has launched production in Turkey, which is good at making jeans for world-famous brands such as Levi's, Diesel, Wrangler, Tommy Hilfiger, Calvin Klein and others.

The brand now produces jeans with different fits. Popular styles include buggies, skinnies, boyfriend jeans, skinny jeans and horseshoe jeans. In addition to jeans for women and men, in the U.S. and other countries you can buy Citizens of Humanity original - leather jackets, coats, knit sweaters, various shirts, tops, shorts and accessories. The only thing not yet in the brand's collection is footwear.

Stylish jeans and other branded items from Citizens of Humanity at Domino

Prestigious Ukrainian retailer Domino offers a large selection of clothing from the American brand Citizens of Humanity. The catalog presents only original luxury clothing:

• Women's jeans. Pay attention to the brand's models that have become bestsellers - wide Ayla Cargo, baggy Paloma Baggy, cropped Winslow Cropped Boyfriend.
• Short denim shorts are a great thing for summer. Pair them with a branded Citizens of Humanity t-shirt.
• Denim skirts of different styles and different lengths, from mini to maxi.
• Walking suits - a set of comfortable things that can be worn separately and together. It consists of athletic pants and a sweatshirt.
• Cofts - a variety of turtlenecks and sweaters in a modern style, combined with jeans, pants and skirts.

Online store Domino offers European prices for luxury clothing and sends orders to any city in Ukraine by mail or courier delivery. It often organizes promotions, during which you can get a 10-50% discount on branded items Citizens of Humanity in Ukraine.