Chloe

Chloé is a French fashion house that creates pret-a-porter clothing, accessories and perfumes. Chloé was the first to speak to women in the language of freedom, contrasting strict couture with lightness and romantic naturalness. It is the embodiment of softness, light and refined style, which became a symbol of Parisian elegance of the new time. Today, Chloé is not just a fashion house, but a cultural phenomenon that has shaped the entire aesthetic of bohemian luxury.

Chloe is known around the world for its airy dresses, exquisite bags, concise shoes and delicate fragrances. At the heart of every piece is the idea of harmony, movement and effortless femininity. This is fashion that does not obey trends, but creates them anew through intuition, feelings and confidence in its own softness.

Chloe is the light and soul of Paris

Chloe's philosophy is based on naturalness and poetic simplicity. There is no ostentatious glamor here: only sincerity and nobility in every detail. The brand creates clothes that live in motion, emphasize individuality and give a sense of lightness.

Chloe's key DNA traits:

• The fashion house has always chosen freedom of spirit and from the very beginning has opposed the rigid rules of haute couture, offering pret-a-porter designed for real life.
• The natural fabrics and soft lines in the Chloe collection are a harmony of linen, silk, suede, cotton and delicate shades of sand and cream and caramel.
• Each dress, bag or blouse of the brand is as if woven from air. This timeless femininity particularly emphasizes the nature of the woman.
• The diversity and confidence of the Chloe brand covers the whole spectrum of moods: from romantic boho to minimalism, but it always stays true to refinement.

Today's Chloe collection combines not only classic clothing, but also accessories, shoes and fragrances, each reflecting the spirit of an independent woman who is open to the world.

From revolution to legend

The story of Chloe is a story of female independence told through fabrics, silhouettes and inspiration. It all began in Paris, where Gaby Aghion decided to create fashion specifically for women - light, wearable and truly modern.

The genesis came in 1952, when Gaby gives her fashion house the name Chloe in honor of her friend, a symbol of softness and inner light. At this time, haute couture existed only in the form of couture, and the idea of luxury ready-to-wear sounded almost audacious.

1956 - Chloe's first collection is presented at the legendary Café de Flore. The audience is amazed: the models are wearing dresses in which they can live, work and dance.

Ten years later, in 1960, the house becomes a magnet for young talent. Among the brand's designers is the young Karl Lagerfeld, who creates looks with lace, flounces and flying silhouettes that have become a trademark of Chloe.

It was 1970, and with it the heyday of bohemian chic. The brand becomes a symbol of freedom: lightweight dresses, knee-length boots, soft leathers and ivory hues conquer the world.

1990 - Creative directors Stella McCartney and Phoebe Philo redefine femininity in the spirit of minimalism, keeping the style sensual and soft.

2000 - iconic accessories come to the fore. New Chloe stores open, and Paddington and Marcie bags become objects of desire around the world.

2020 - under the creative direction of Gabriela Hirst, the brand returns to sustainability, sustainable materials and conscious luxury.

Today, Chloe is a house that doesn't just sew luxury clothing, but tells stories about women, their inner balance, beauty and strength. Each new Chloe piece carries the idea of soft power, when style speaks louder than words.

Chloe is not afraid to be light, for it is in lightness that its depth lies. This is the brand's enduring appeal: it's about a woman who knows how to be herself, whatever the era.

Where is the best place to buy Chloe in Ukraine?

If you are looking for the authentic aesthetics of the Chloe brand, the Domino store will be the perfect place for you. Here you will find only certified products, directly from the brand's official distributors. Each item, whether it's a dress, shoe or accessory, is authenticated and retains that authentic French fashion aura.

Why shop at Domino:

• Official supplies and guarantee of the original with proven quality certificates.
• A rich assortment: from Chloe novelties to classic collections.
• Transparent Chloe prices, fully in line with product quality and international standards.
• Premium service that makes shopping a personal pleasure.

In the Chloe catalog featured on Domino, each piece becomes not just a closet item, but part of a woman's personal story. Buy Chloe now and touch the very lightness that cannot be faked, but can be felt.