Brioni

Brioni, an Italian brand specializing in sewing menswear, was founded in Rome in 1945. Since its inception, Brioni has become the preferred choice for many famous men around the world, including Hollywood actors, musicians, artists, athletes and politicians. Many of them have become loyal customers and friends of the brand. Brioni has always been known for its impeccable service, offering customers privacy and creating beautiful clothes using the highest craftsmanship. The brand strives to create pieces that do not obey temporary trends, but are the epitome of style. They pay special attention to the quality and durability of their products in order to please customers for many years. Brioni clothes are characterized by the absence of unnecessary decorations. They strive to make their products as natural and functional as possible. The brand believes that the beauty of the materials and exquisite construction of the garments speak for themselves and give them durability and elegance.

Elegance with a Roman accent

The Brioni brand, specializing in men's clothing of the highest quality, was born in the heart of the Italian classics. Rome, 1945 - tailor Nazareno Fontecoli and entrepreneur Gaetano Savini come together with the dream of creating not just an atelier, but a new face of men's fashion: luxurious, sophisticated and modern. In just a few years, the Brioni store is a success and becomes a major reference point in the world of masculine elegance.

Brioni today is more than a brand. It has become a benchmark for tailoring, concise design and what the Italians call sprezzatura - casual sophistication. Besides, Brioni does not adjust to the era - it shapes it. For decades the brand has dressed politicians, aristocrats, intellectuals and screen icons: from Al Pacino to Daniel Craig. When James Bond wears the Brioni brand, there's more to it than just style. It's trust in a brand that knows the value of status, but never boasts about it.

What is the DNA of Brioni?

Brioni has never chased loud logos or trends. Its strength lies in silence, impeccable cuts, noble materials and tailors' filigree work. It is a brand for those who understand: true luxury requires no explanation. Brioni holds the bar to the highest standards of men's closet, creating timeless luxury clothing that is timeless and trendless.

The philosophy of "nobile sartoria" reigns within the brand: the art of being nobly dressed. You won't see aggressive marketing here - just fabrics, lines and expertise. Even basic Brioni pieces such as T-shirts, sweaters and casual pants carry the same aesthetic that is appreciated by CEOs, artists and haute couture connoisseurs around the world. The secret lies in the combination of craft excellence and the rare ability to remain modest in luxury. This is what makes the brand timeless.

The Brioni collections combine classic aesthetics with modern tailoring techniques. There are no flashy elements, just silhouette, fabric and precision. These clothes are designed for men who are used to being in the front row but don't need applause. The brand's key categories include:

• suits;
• shirts;
• coats, jackets;
• shoes and accessories;
• as well as luxury casual lines.

Every Brioni piece is tailored to the wearer's individuality, from the shoulder line to the selection of buttons. Only the finest fabrics are used - cashmere, wool, silk and exclusive bespoke blends.

How the legend's style was created

Brioni's journey began with a dream of reinventing men's fashion - after World War II, when Europe was searching for new meanings and images, Nazareno Fontecoli - an Abruzzo native and gifted tailor met the charismatic Roman Gaetano Savini. Together they opened a boutique on Rome's prestigious Via Barberini. The Brioni store was named with a hint of a stylish vacation near the Adriatic Sea with a touch of Italian Dolce Vita.

Brioni's store was named with a hint of Italian Dolce Vita.

Already in the 1950s, Brioni began working with Hollywood stars like Clark Gable, John Wayne, and Kirk Douglas. Clients from the USA ordered suits in batches of 20-30 pieces at a time. The brand even had its own airplane to quickly deliver orders to VIP clients.

The seminal moment was the 1952 show in New York, where Brioni first introduced the concept of a complete men's collection rather than individual suits. It changed the industry forever: men saw that they could look stylish not just in the boardroom, but also on the weekend.

In 1980, the brand launched a pret-a-porter line and began to expand globally. In 1995, Brioni opened its own tailor training institute, one of the few educational centers that still teaches classic hand tailoring.

In the twenty-first century, the brand has changed creative directors several times, each bringing their own touch, from Timothy Everest to Nina-Maria Nitsch. But the essence has remained the same - to make clothes at the intersection of tradition and modernity. In recent years, Brioni has strengthened its sustainable direction, introducing environmentally friendly materials and practices, demonstrating its active planet-friendly stance to the world.

What to buy in Brioni store in Kiev?

Brioni online store is represented in the Domino assortment with all the key positions of the brand. In our catalog you will find:

• suits in wool and super light cashmere;
• shirts and polo shirts for every day and under a tuxedo;
• pants with impeccable fit;
• fine and lightweight pullovers and cardigans;
• leather shoes with hand finishing;
• elegant accessories: belts, ties, purses
.

Every piece that Brioni online store on Domino is an example of Italian sartorial art. It is a chance to touch an aesthetic that combines tradition, innovation and absolute harmony of form.

A direct investment in your image

Every Brioni piece is a silence of style that sounds louder than any logo. The brand is chosen by those who have already achieved everything and don't need proof. There are no accidents in Brioni's collections, only precise lines, handmade craftsmanship and luxurious fabrics.

If you're looking for clothes that speak for you and reflect your status, it's time to buy Brioni from Domino. After all, elegance is your voice. And Brioni knows what it should sound like!