NEW IN. Brand ON Running: Concept of movement and high technology
NEW IN. Brand ON Running: Concept of movement and high technology
22.06.2026
CloudTec Innovations and the Birth of the Brand
The journey of the Swiss company ON running began in 2010 with a revolutionary idea to create a completely new running shoe. The unique patented CloudTec sole technology provides an incredibly soft landing and instant cushioning with every step. Thanks to these special "clouds", athletes get a unique feeling of lightness, which helps to effectively overcome any distances
Today, the brand has gone far beyond professional sports, becoming an important part of the aesthetics of modern streetwear. The laconic minimalist design and exceptional ergonomics make it easy to combine these sneakers with everyday wardrobe. In addition to comfort, the company focuses on sustainability, actively increasing the share of recycled materials in its production to protect the planet