How to tell an original Brunello Cucinelli from a fake
Various levels of counterfeit goods are often found on the market. While a crude fake is revealed by synthetic fabric, expensive replicas are much more difficult to detect. To understand how to distinguish an authentic Brunello Cucinelli from a fake, you must look into the very essence of the brand’s philosophy.
The main secret of authenticity – the Monili chain
If you ask an expert how to know whether a Brunello Cucinelli item is authentic, the first thing they will point to is the Monili. This signature detail of the brand is a thin chain made of brass beads coated with a special alloy.
In authentic products, the Monili chain has a diamond cut. Each micro-bead is not round but faceted, which allows it to sparkle delicately yet intensely, even in dim light. The chain is always sewn on by hand using a special technique that ensures flexibility.
In counterfeits, simple round beads or rhinestones glued to a ribbon are used instead. They shine with a cheap “glassy” sparkle rather than a deep metallic glow.
Hardware and zippers indicate Brunello Cucinelli authenticity
Another reliable way to determine a fake is to look at the zippers. Brunello Cucinelli uses premium Swiss Riri zippers in 99% of cases.
The teeth of Riri zippers — often M6 or M8 models — have a distinctive shape and are polished to perfect smoothness. The slider moves softly, with pleasant resistance, and does not snag the fabric.
Turn over the zipper pull. On the back, you will often find the brand’s logo or hardware manufacturer’s marking. Counterfeits use cheap Chinese YKK standard-series zippers or no-name hardware that rattles and sticks.
Features of cashmere and fabrics
The key difference between counterfeit Brunello Cucinelli clothing and the authentic version lies in tactile sensations. The brand uses a patented cashmere processing technology called Diamond. The yarn has a thickness of 14.5 microns, which is several times thinner than a human hair.
If you look at an authentic Brunello Cucinelli cashmere sweater against the light, you will see a light, even halo of fuzz, while the fabric itself remains dense.
The original item is astonishingly lightweight: a fake made of regular wool or blended fabrics will weigh 1.5–2 times more.
Only natural horn or mother-of-pearl is used. No plastic. Horn buttons have a unique natural pattern, feel cool to the touch, and have a matte finish.
How to identify fake bags and shoes
In the accessories segment, the battle between Brunello Cucinelli authentic and counterfeit takes place at the level of textures. The brand is known for its use of matte nappa leather and suede.
The logo on bags and shoe insoles is applied using hot stamping with gold or silver. In replicas, this is paint that lies on top of the leather and begins to peel over time.
The soles of shoes often include an insert made of natural rubber or leather. Pay attention to the stamp — it must be deep and clear.
How counterfeit Brunello Cucinelli fragrances differ from the original
Although the brand’s perfumery is not as widespread as its clothing, the question of how to distinguish authentic Brunello Cucinelli also applies here.
Authentic caps are often heavy, magnetic, and made using natural materials such as wood or engraved metal.
The tube inside the bottle should be almost invisible. In fakes, it is thick and often bends at the bottom due to incorrect length.
Guaranteed Brunello Cucinelli authenticity with Domino
If you have decided to buy authentic Brunello Cucinelli, then you definitely need a trusted retailer.
Purchasing from Domino is not just shopping — it is an investment in your image and comfort. The absence of risk of encountering a replica and the impeccable introduction to the world of high fashion will make your luxury experience unforgettable.
If you are unsure or want to personally verify the quality of the Monili chain’s facets, check the softness of the cashmere, or examine the work of Riri zippers — contact our consultants. They will expertly explain how to identify a fake and show you all the signs of authenticity on a specific item.
Do not settle for compromises. Choose authentic Brunello Cucinelli at Domino and enjoy impeccable Italian quality right now!
