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Area is a fashion brand founded in New York in 2014 by two designers Beatrice Vallong and Pierre Malley. The brand is known for its flamboyant and extravagant style, which combines elements of street fashion, sports and haute couture. Area creates collections of clothes, accessories and shoes that use a variety of materials and techniques, such as leather, fur, rhinestones, appliqués, volumetric shapes and much more. The brand is known for its vibrant colorways, impressive textured effects and unusual material combinations.