Area

Area is a fashion that speaks loudly

The Area brand is a stylistic statement, an architectural approach to fashion and a play with vision. Since its inception, the brand has sought not to please taste, but to re-create it. The story of Area began in New York in 2014, when designers Beckett Fogg and Pietro Negra chose the path of radical glamor, where crystals, geometry and high fashion meet irony and the cultural codes of a new generation.

Area is the brand's first brand in New York.

Area's headquarters are located in the heart of trendy Soho, and the brand's aesthetic itself is an extension of that location: bright, layered, avant-garde, where everything is built on the contrast between form and meaning. Area clothes are like installations, each of which has a conceptual idea and a powerful visual component.

Area clothing range at Domino's

If you are looking for where the brand Area is represented in Ukraine, pay attention to the collections at Domino. Our Ukrainian retailer presents only the best items that showcase the brand's signature style:

• Mini-dresses with crystal straps, deconstructed cut and emphasized silhouette lines
• Cropped tops with dramatic trims and provocative cutout architecture, a signature of Area.
• Skirts that create a look that looks like it came off the catwalk: asymmetry, metal, crystals, dramaturgy fabrics give luxury and confirm the luxury status of the brand.
• Jackets and tops with fringe, decorations and neon accents - a signature that lies in every detail.
• Area's bodysuits look like real jewelry designed for the body. They are bold, graphic in places and yet very memorable.

What makes the brand's clothes special?

Area clothes don't follow trends - they're ahead of them. Here are the main reasons why this brand has become the object of desire for fashion experts and collectors:

• Architectural design - each model is created as if carved with a scalpel: lines, shapes and cuts emphasize the body, not mask it.
• Innovative materials - Area actively experiments with fabrics, including metallized textures, crystals, plastic and denim, while maintaining comfort and quality.
• Modern materials - premium fabrics that resist warping and retain their shape, from structured cotton to metallic nylon.
• Jewelry finishes - sometimes it seems that Area is a jewelry store: shiny elements, rhinestones, Swarovski crystals, fringe and embroidery become not accents, but a full part of the design.

Where can I buy Area clothing?

To buy Area in Kiev and other cities, Domino will be your perfect choice. We don't just offer up-to-date and branded items, we create a community for an informed, modern and inspiring luxury shopping experience that will delight you for more than one season. Domino's benefits also include:

• Only original clothing: all products are sourced directly from official partners and brands.
• Unique assortment: models Area from the catalog selected taking into account current trends and fashion direction of the Ukrainian market.
• Comfortable online shopping: simple interface of the site, filters, detailed photos and descriptions of products, so you will definitely find your perfect model.
• Fast delivery in Ukraine: fast logistics allows you to get your order in the shortest possible time, as well as pick it up by self-collection in Kiev.
• Support stylists and consultants: our experts will help with the choice of image and combinations.

Domino is an online store, which is a symbol of luxury and high style. In addition to guaranteed quality, we also provide a modern service and a guarantee of confidence in every order.

Domino is an online store where Area is a symbol of luxury and high style.

It's time to make your closet truly stand out - with Area it's much easier and more fun to buy stylish clothes. Order now and become a part of the elite fashion community with Domino's online store!