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Balmain is a French haute couture house founded by fashion designer Pierre Balmain in Paris in 1945. Today, under the name of the brand, a wide range of products is produced, including clothing, shoes, and accessories for women and men. Balmain also offers watches and other accessories. Olivier Rousteing, who took over as Artistic Director in 2011, brought his own style to Balmain, combining classic French elements with a contemporary glamorous aesthetic. He used accent decorative elements and embroideries to create unique and luxurious outfits. The brand is known for its laconic silhouettes, but at the same time expressive decorative elements. The heraldic pattern on gold or silver buttons is one of the brand's most recognizable motifs. In addition to this, Balmain also uses relief embroidery, ornAmental patterns, fringes, rhinestones, fantasy prints, geometric, floral or abstract motifs to decorate its products. In terms of materials, Balmain uses a variety of fabrics and leathers to create its models. In their collections you can find soft leather, textured velvet, thin suede, delicate cashmere, light cotton, stretch denim. This allows the brand to achieve a variety of textures and add interesting details to their clothing.