Ami

The French clothing brand Ami was created by designer Alexandre Mattiussi in 2011. Its name is a play on words: “AMI” in French means “friend”. And this reflects the entire philosophy of the brand: friendliness, humanity and effortlessness that permeate every look.

The Ami brand creates clothing that combines French elegance and everyday simplicity. There is no echo of haute couture — only the living breath of Paris, the rhythm of the city and its natural charm. Today Ami is represented in more than 300 boutiques worldwide and has become a symbol of the new Parisian casual.

Ami – the freedom to be yourself

At the core of the Ami philosophy lies the idea that clothing should bring joy rather than serve as proof of status. Alexandre Mattiussi created the brand as an alternative to ostentatious fashion, where comfort and style go hand in hand.

The ideology is built on naturalness, goodwill and closeness to real life. This is not runway fashion, but the genuine style of the Marais streets and the Seine embankments. The Ami brand works in such key directions as minimalism, harmony of lines and relaxed silhouettes. Ami clothing combines elements of classic and sports aesthetics: soft blazers, clean-cut trousers, coats, hoodies and lightweight jackets.

The brand positions itself as a universal choice for those who value quality and authenticity. It is chosen by people for whom comfort in movement and comfort within themselves are equally important. The Ami palette reflects the natural atmosphere of Paris: from warm beige to deep gray-blue tones.

The collections of the Ami brand represent clothing that emphasizes individuality without shouting about it. Every piece is thought through to the smallest detail: from the fabric and cut to the texture and the emotion it evokes.

A dream that became a fashion house

The history of the Ami brand begins with the dream of a young man from Paris who wanted to bring humanity back into fashion. Alexandre Mattiussi was born in 1980 and from childhood was fascinated by how clothing can change a person’s mood. His journey became an example of how talent and sincerity can build an entire aesthetic universe.

It all began in 1999 — Mattiussi graduated from the Duperré fashion school in Paris and soon started working at Dior, Givenchy and Marc Jacobs, honing his understanding of tailoring and style.

2011 — the launch of the Ami clothing brand. The first collection instantly stood out at Paris Fashion Week with its warmth and realism.

Just a year later, in 2012, the first Ami store opened on Boulevard Beaumarchais. The interior resembled a cozy friend’s apartment rather than an elite boutique, which became a signature trait of the brand.

2013–2015 — the brand won the hearts of the fashion community: its pieces were worn on the streets, not just on the runway. Mattiussi received the ANDAM Fashion Award for his contribution to French fashion.

2018 — the appearance of the famous “Ami de Cœur” logo — a heart with the letter “A”, which became the unofficial symbol of the brand.

2020 — Ami stores opened in New York, Tokyo and Seoul, becoming an international symbol of modern casual luxury.

2023 — the release of a new Ami collection inspired by Parisian evening walks and the atmosphere of freedom.

Today Ami is not just a clothing brand but a cultural code of a generation that values sincerity and inner lightness. Every garment carries a sense of care — whether it is knitwear, perfectly fitting trousers or a softly tailored jacket.

Where can you buy original Ami?

The Domino online store offers the complete Ami catalog. Here you can buy Ami without intermediaries and without doubts about authenticity. Our service guarantees:

• exclusive access to the new Ami collection;
• convenient delivery across Ukraine, including fittings in Kyiv and Odesa;
• personalized service — because choosing Ami clothing is not a purchase but a ritual of confidence.

To buy Ami means to touch French style here and now. Such pieces are valued in the fashion community not for loud names but for the mood they create.

Ami is a symbol of Paris where you can be yourself. The brand’s clothing does not need justification, because it is a style that is felt, not displayed. In a world where everyone tries to appear, Ami reminds us: being genuine is the highest form of elegance.