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The AMI PARIS brand, founded by French designer Alexandre Mattiussi in 2011, quickly gained worldwide popularity thanks to its friendly and relaxed style. The name "AMI" is translated from French as "friend", reflecting the main idea of the brand - creating clothes for real people with whom everyone can feel a connection. Mattiussi, having experience working in such prestigious fashion houses as Dior, Givenchy and Marc Jacobs, decided to create his own brand that combines comfort, style and French charm.
The AMI collections include clothing, shoes and accessories for both men and women. The distinctive feature of the brand is the famous red heart with the letter "A" - a symbol of "ami de coeur" or "friend of the heart", which gives things a special authenticity and recognition. This heart has become an iconic element and is a reflection of the friendliness and sincerity inherent in the brand's philosophy.
The AMI style is the perfect balance between elegance and casual simplicity. Its collections include both strict classic jackets and cozy sweaters, bombers and jeans, suitable for modern city life. AMI PARIS creates clothes that feel comfortable on the body and at the same time allow you to express your individuality. This is a brand for those who appreciate style without excessive formality, with a special love for casual Parisian chic.