Vetements

Vetements is not just a brand, it is a European fashion collective created as an alternative to traditional haute couture houses. The Vetements firm presents clothing with pronounced conceptuality—intentionally rough, exaggerated, and at times almost documentary. The brand’s pieces are recognizable by their oversized proportions, sharp social undertones, and provocative construction solutions.

The output of the Vetements brand forms a separate category of street fashion: intellectual, conceptual, somewhat rough, yet extremely modern. There is no attempt to look luxurious here—only a desire to speak about the present. The brand’s items are not decorations for a wardrobe, but instruments that allow a person to make a statement through form, scale and the boldness of silhouette.

Fashion that speaks louder than reality

The internal logic of the Vetements brand is built on principles of anti-glamour. It rejects decorativeness, focusing on volume, symbols and the intrusive truth of the urban environment. The brand’s signature is the hyperbolization of everyday items: oversized shoulders, elongated sleeves, prints with elements of mass culture, and fragments of corporate and uniform style.

Vetements occupies its niche not as fashion, but as a cultural statement. The brand’s philosophy contains no pursuit of beauty—only the desire to show the world as it is: direct, noisy and imperfect. That is why the original Vetements is chosen by those who understand that clothing can be a language, not just an ornament.

The style of the collections relies on street modernism, post-irony, the heritage of subcultures and the visual noise of megacities. The Vetements brand creates pieces for people who are not afraid to make a statement through form, silhouette and context. This is luxury clothing that does not fall silent—it speaks in place of its owner.

How did the Vetements brand break the industry?

Every fashion house’s story begins with an idea, but Vetements was born out of protest. Not from the desire to loudly announce itself, but from a quiet fatigue with predictable runways, fashion’s detachment from real life, and standardized beauty that no longer reflected the true street. Vetements appeared where fashion needed fresh air.

The brand’s founders, who worked in leading European houses, realized that the industry needed a reset: this gave birth to the collective format and the principle of the “anonymous author,” which the Vetements brand used in the early 2010s.

The first experiments with clothing took place in small studios, where they discussed not current trends, but the city as a space—arguing passionately about its noise, irony, signage and speed. Clothing created there became a reflection of these conversations.

The release of the first shows, held in unconventional spaces such as a nightclub or an authentic restaurant, became the moment when the Vetements firm screamed to the whole world and fashion was able to see the power of imperfection.

During the period of active growth, the team explored oversized proportions, combined uniform with everyday wear, brought ordinary people onto the runway, and thus broke old standards of socially imposed beauty.

The emergence of key pieces such as the iconic hoodies and asymmetrical dresses, along with radically reworked denim, finally solidified Vetements clothing as a brand that shapes the language of modern street fashion.

Rethinking prints became another point of strength: social slogans, corporate motifs and mass-market elements were used as cultural symbols of the times.

Years later, expansion took place, and the growing interest in Vetements in Ukraine once again confirmed: the brand operates not for the sake of trend, but for the sake of worldview. Because original Vetements clothing is a look into an era of rebellion and self-expression.

This is how the brand’s history was formed: through risk, doubt, collective thinking and the continuous desire to keep fashion grounded in reality. As a result, every new collection is now perceived as a new honest, sharp and necessary gesture toward individuality.

Why buy Vetements specifically at Domino?

If you are looking for a place where you can buy Vetements without hesitation and without doubts about authenticity, you need a place you can trust. Domino is exactly that reference point, where service honesty and a careful approach to brand selection are the norm, not an exception.

We offer:

authenticity guarantee — only original Vetements, confirmed by official supplies;

precise and up-to-date assortment — the new collection appears in the catalog as one of the first in Ukraine;

a comfortable purchasing experience with fitting options: you can buy Vetements in Kyiv or any other city in Ukraine in just a few clicks;

favorable conditions and transparent Vetements prices that fully reflect the status and quality of the brand’s products.

The Domino online store makes the choice easy: here they value quality, do not rush to replace style with noise, and let the clothing speak for itself.

If you truly want to acquire Vetements pieces in a space where the original is respected — place your order at Domino today! This is a decision that eliminates doubt and gives you the confidence that you are buying the best here and now.