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Jacquemus is a symbol of luxury in Southern France, reflected in its fabrics and shapes. Founded in 2009 by designer Simon Porte Jacquemus, the fashion house has become the epitome of lightness, sincerity and sensual minimalism. The brand is known for its unique balance between simplicity and avant-garde, it manages to turn minimalism into a sensual aesthetic where every detail has meaning. Jacquemus' clothes are as if filled with the air of the South of France: they are free, a little naive, but at the same time incredibly well thought-out. These are clothes that can be worn both on the catwalk and on a casual stroll through the streets of Paris.
The Jacquemus brand creates clothes, accessories and shoes inspired by life in Provence: the clean lines, the warmth of the sun, the color of wheat and the wind playing with the fabric. Jacquemus collections are always about naturalness and the joy of being. The brand does not hide behind fashion clichés, but speaks the language of emotions, light and body, it also often uses real people instead of models: farmers, students, friends of the designer. For Jacquemus, it is important that fashion speaks in simple human language.
Southern freedom and French irony
The main thing that sets Jacquemus apart is its genuine authenticity. There is no pathos, only sincerity and a subtle artistic eye. Simon Jacquemus creates clothes for women who know how to be strong and fragile at the same time, who are not afraid to stand out, but who do it with ease.
Jacquemus has several key ideas woven into its DNA:
- Provence as inspiration - each collection is like a story about nature, light, simple pleasures and the love of the designer's homeland.
- Minimalism with sensuality - simple shapes, clean lines and accents on texture make the original Jacquemus pieces recognizable at a glance.
- The play of proportions - the small Le Chiquito bags or the exaggerated shoulders of the jackets are the very elements that have become fashion symbols of the 21st century.
- Independence and freshness - Jacquemus creates its collections outside of old fashion schemes, always maintaining a sense of novelty and lightness.
- Sunshine at the heart of the philosophy - each piece is imbued with light: these are clothes for those who live and feel fashion with their heart.
The brand strikes the perfect balance between simplicity and theatricality. Jacquemus is where you can feel the lively energy of contemporary French design, without being overloaded with stamps and logomania.
How warmth and fabric made a dream come true
Designer Simon Porte Jacquemus was born in 1990 in southern France, in sunny Provence. From a young age, he was surrounded by simple but vivid images: wheat fields, white shirts, lemons in the kitchen, the smell of lavender. It was in these details that the future designer grew up.
After a series of circumstances, young Simon decided to create his own brand in honor of his mother. Jacquemus was born in 2009, the first collection was made of inexpensive fabrics, but already carried the signature style, which meant simplicity with character.
In 2012, there was a show at Paris Fashion Week. Critics noted the freshness and honesty of the designer's approach. Jacquemus has become a symbol of the "new wave" of French designers.
In early 2013, the brand became the youngest entrant in the prestigious LVMH Prize for Young Fashion Designers. Although the brand didn't win, it gave it industry recognition and secured international fame.
2015 - A new collection called "La Riviera" brought international recognition. The pieces looked like a reflection of carefree summer - exactly what the capital's fashion scene was missing.
Two years later, in 2017, the firm announced the launch of a line of accessories, including the iconic Le Chiquito bag. It has become a fashion icon, recognizable around the world.
In 2018, the firm released its first men's collection, called Le Gadjo, which was similarly sunny and carefree in style, but with a masculine twist.
2019 - the creative team of the fashion house comes up with the idea of organizing an unforgettable show in a lavender field in Provence. The title was "Le Coup de Soleil" and the footage of the show traveled the world.
After the show's title was "Le Coup de Soleil", it was the first of its kind.
2020s - Jacquemus expands rapidly with new lines of shoes, swimwear and luxury accessories.
So in 2023, the Jacquemus online store has become one of the most recognizable online platforms in the world of luxury fashion. The collections have gained steady popularity among celebrities including Dua Lipa, Bella Hadid, Rihanna and Kendall Jenner.
The new Jacquemus 2025 collection shows that Simon continues to explore the theme of body, warmth and purity, creating ranges where each piece looks like a love letter.
There's no room for random decisions at Jacquemus: every stitch and curve is thought through to the last detail. These are clothes that make you feel part of a sunny world where the simple becomes beautiful and the everyday becomes poetry.
The brand grew out of intuition and emotion, but has become a calibrated, confident and deeply modern system. Today you can buy Jacquemus at Domino and touch the spirit of living fashion, namely clothes that breathe and remember the touch of the master's hands.
Where in Ukraine to find products of Jacquemus brand?
If you want to buy Jacquemus and get a real experience of high fashion - Domino will be the perfect choice. Here you will find authentic items from the new Jacquemus collection, certified and sourced directly from official suppliers.
Main advantages of Domino:
- Only original Jacquemus - you get the guarantee of authenticity and quality valued by collectors and fashion ambassadors around the world.
- A wide selection - Domino's website showcases the brand's key lines, from iconic mini bags to concise dresses, shoes and jackets.
- Convenience and service - online shopping in Jacquemus online store through Domino is a comfortable process without the risk of counterfeiting.
- Delivery in Ukraine - you can try on and buy Jacquemus Kiev or order delivery to any city in the country quickly, safely and conveniently.
- Actual collections - on the site Jacquemus in Domino available models of the latest season, so that you always stay in the rhythm of fashion.
Buy Jacquemus - it's not just about adding to your closet, it's about adding a little light, simplicity and southern inspiration to your life. Jacquemus pieces are not a trend, but a state of mind. They are a reminder that true beauty lives in naturalness, and style is the freedom to be yourself.





























