Allude

Allude as a brand is a German fashion house known worldwide for its refined work with cashmere.

Founded in the early 1990s by designer Andrea Karg, the brand quickly gained recognition for its impeccable quality, architectural tailoring and minimalism that conveys confidence rather than extravagance.

This is not just clothing — it is thoughtful comfort, the aesthetics of intelligent simplicity and the embodiment of the German sense of form. Today the Allude brand is considered one of the world’s leading names in cashmere, combining innovation,

Modern elegance without effort

The Allude brand focuses on clean lines, architectural harmony and a balance between coziness and style. Every collection of the brand is born from the desire to reveal natural femininity through soft silhouettes and noble textures.

The main material is cashmere, which expresses the essence of the brand: warmth, lightness and incredible sensuality. The color palette of Allude clothing is calm and refined: milky, dusty gray and caramel tones with no accidental accents.

The pieces are created for women who appreciate the quiet quality and the aesthetics of simplicity. This is clothing that does not require ostentatious shine but always speaks of taste. Allude collections easily fit into the everyday rhythm of the metropolis and into the refined European style codes. They are designed for those who choose conscious consumption and items that last longer than one season.

How did the Allude idea gain worldwide recognition?

The history of the Allude brand is a vivid example of how a single vision can become a way of life. The founder, Andrea Karg, began with a dream: to show that cashmere can be not only a luxury but also a part of everyday life.

In 1993 Andrea Karg created the first cashmere sweaters under the Allude label in Munich. The concept was simple: to make knitwear stylish and relevant.

1995: the brand presented its first full collection at an international fair in Paris, receiving enthusiastic reviews from fashion critics.

In the early 2000s Allude became synonymous with smart luxury, and the brand’s pieces appeared in boutiques from Zurich to Tokyo.

Years later, in 2015, the company actively implemented environmentally friendly production approaches and began using certified cashmere, emphasizing sustainability as part of its philosophy.

2020s — the Allude brand became a global symbol of the new minimalism thanks to its honesty, warmth and emotionality.

Today, by purchasing Allude, you become part of this quiet but powerful aesthetic. This clothing is not about trends; it is about true beauty that is felt in the fabric, movement and touch.

Where to find original Allude?

The Domino online store offers a carefully curated selection of the brand. Here you can buy Allude and be confident in its authenticity, as well as enjoy:

• convenient and fast delivery across Ukraine.
• The opportunity to purchase Allude in person: Kyiv and Odesa have their own Domino boutiques where you will receive personal consultation.
• impeccable service and support at every stage of the purchase.

Buying Allude at Domino means choosing not just a brand but a lifestyle: intelligent comfort, serene elegance and quality proven over time.