Alexander McQueen

Alexander McQueen is a symbol of innovative fashion

The Alexander McQueen brand is a British fashion house that has come to symbolize bold design, sophisticated couture and an avant-garde approach to clothing. Its products combine haute couture aesthetics with drama and unique character. Alexander McQueen produces clothing, shoes, accessories and perfumes that are valued for the quality of their materials, craftsmanship and expressive design.

Each product transforms the closet into a tool for self-expression, allowing customers to create looks where style and individuality play a major role. Alexander McQueen brand is known for its ability to combine classic lines with experimental elements, making the brand relevant to both traditional fashion fans and those looking for bold solutions.

Alexander McQueen brand is known for its ability to combine classic lines with experimental elements, making the brand relevant to both traditional fashion fans and those looking for daring solutions.

What is the brand's philosophy?

The main feature of the company is boldness and attention to detail. Each new collection reflects the spirit of innovation, drama and artistic approach to clothing. The brand occupies a luxury niche and is aimed at an audience that appreciates unique designs, quality materials and emotional style.

Key features of Alexander McQueen:

• Combining gothic and romantic motifs with modern trends.
• Bold silhouettes and dramatic lines that emphasize the collection's individuality.
• Innovative approach to textures, materials and decorative elements.

Main product groups:

• Alexander McQueen clothes - evening dresses, suits, coats and jackets that create spectacular images.
• Shoes - sneakers, boots, shoes and loafers that combine style and comfort.
• Accessories - bags, backpacks, belts, wallets and jewelry that create a complete image.
• Parfumery - fragrances that emphasize the character and aesthetics of the brand.

Alexander McQueen appeals to those who appreciate bold solutions, attention to detail and exclusivity. Its lines allow you to create looks for a variety of situations, from everyday life to special events, turning clothing and accessories into elements of self-expression and high art.

McQueen's key milestones

First steps: the birth of a name in the world of fashion: the Alexander McQueen company begins in 1992, the moment when Lee Alexander McQueen, a graduate of Central Saint Martins, presented his graduation collection. These pieces, immediately bought by the legendary Isabella Blow, drew the attention of the fashion industry to the new, daring talent. Already at the start, the designer demonstrated his signature signature style: provocation, precise cuts, playing with images that balance on the edge of beauty and shock.

The London Riots of the mid-1990s: In 1996, Alexander McQueen received a major boost when Lee himself took over as creative director of Givenchy. At the same time, he continued to develop his own brand, creating collections that broke the conventional canons of the catwalk. It was during this period that cult shows with elements of theatrical production were born: models in masks, catwalks flooded with water or snow, complex choreography.

Firming global status: in the late 1990s and early 2000s, Alexander McQueen was firmly established among the fashion elite. The firm was awarded Designer of the Year four times in the UK. The collections were characterized by filigree tailoring and unexpected combination of historical silhouettes with modern fabrics and technologies. Vintage drama mixed with futuristic freshness and this contrast became an important part of the brand's DNA.

Next level: collaboration with Gucci Group: in 2001, Gucci Group acquired a majority stake in Alexander McQueen, giving the brand financial stability and global growth. This provided the opportunity to expand the lines - there were lines of accessories, shoes and bags, which quickly gained popularity. It was during this period that the iconic skulls on scarves and clutches began to appear in the design, which became global symbols of the brand.

A tragic milestone and rebirth: it was February 2010 and the fashion world was rocked by the death of Lee Alexander McQueen. However, the brand didn't disappear - Sarah Burton, a longtime associate of the designer, was appointed creative director. She kept the spirit and aesthetics of McQueen, adding more romance and softness. It was under her direction that the iconic wedding gown for Catherine Middleton in 2011 was created, forever etching the brand's name in the history of royal fashion.

Modern phase: Since 2020 Alexander McQueen has continued to create collections that combine the art of cut with innovative materials, while the drama of the catwalk shows remains unchanged. The brand is actively developing men's and women's lines, shoes and accessories, while maintaining Lee McQueen's philosophy of fashion as an emotional and visual manifesto.

Today, the Alexander McQueen brand is associated with an artistic approach to style, bold designs and attention to quality. Each collection is a combination of history, creativity and haute couture, turning the clothes into an object of art.

Alexander McQueen's collection is an artistic approach to style.

Alexander McQueen is now available at Domino's

The Domino online store presents a wide range of products. You can buy Alexander McQueen originals, as well as order your favorite collections and be sure of the authenticity of each product.

Alexander McQueen is now available at Domino

Alexander McQueen assortment at Domino:

• Clothing - coats, jackets, dresses, suits and outerwear to create elegant and expressive looks.
• Footwear - sneakers, boots, shoes and loafers that combine comfort, durability and signature style.
• Accessories - backpacks, bags, belts and wallets, which seamlessly complement the closet and create a complete image.
• Decorations and small jewelry - earrings, bracelets and decorative details that allow you to emphasize individuality.

Why buy at Domino - the best decision?

Buying Alexander McQueen at Domino is not just about buying fashionable clothes, it's about investing in style, quality and status. Each piece reflects the brand's signature style, demonstrating boldness, craftsmanship and artistry.

Domino opens access to premium Alexander McQueen collections in Kiev for those who appreciate uniqueness and want to create a harmonious and expressive image.