MSGM

About the brand

MSGM is an Italian fashion brand created in 2009 by the talented self-taught designer Massimo Giorgetti. Known for its modern aesthetic, unconventional designs and original prints, the brand is one of the most dynamic and exciting in the fashion industry.

The MSGM range includes stylish yet practical clothing, footwear and accessories. The brand often participates in international fashion shows and works with other famous labels, which further strengthens its position in the global market. Today, MSGM products are available in more than 600 multi-brand stores and e-commerce platforms worldwide, as well as in flagship stores in Milan, London, Tokyo, Shanghai, Seoul and more. Headquartered in Milan, one of the world's fashion centers.

The MSGM brand DNA

The MSGM brand is characterized by its ability to respond quickly to changing trends and create clothes that reflect current fashion trends. Nevertheless, it has its own unique style, the features of which are:

• Unusual patterns and prints - from geometric shapes to floral motifs. Thanks to the original prints, MSGM clothes immediately attract attention and are simply impossible not to notice.
• Bright color palette. Each MSGM collection is filled with bright saturated colors, which symbolize vital energy.
• Modern silhouettes. The brand maintains a perfect balance between style and comfort. Each model presented on the official MSGM website looks sophisticated and at the same time super modern.
• Mixture of different cultures. When creating its collections MSGM is inspired by art, music and street style. This combination is the basis of the brand's unique style.
• Attention to detail. In addition to developing original design, MSGM pays great attention to the quality of materials and tailoring, which makes its clothes wear-resistant and durable.
• Experimentation with textures. By combining materials with different textures, the brand makes its collections even more profound and interesting.
• Orientation on the youth audience. MSGM clothing embodies freedom and individuality. It's an effective means of self-expression and a great way to challenge conventional norms.

History of the MSGM brand

Born in 1977 in Rimini, Italy, the brand's founder Massimo Giorgetti's path into the world of fashion was not quite ordinary. At first he chose a career as an accountant, but he soon realized that it wasn't for him. He was much more interested in fashion magazines such as Elle, Harper's Bazaar, Vogue and others.

Massimo still successfully completed his accounting studies and then got a job as a salesman in a fashion boutique, after which he started working with several companies as a stylist consultant. Giorgetti's design talent was noticed by the Paoloni Group, through which he launched his MSGM brand in 2009.

The name MSGM is an acronym made up of the initials of Massimo Giorgetti's friends with whom he started the brand, as well as a reference to the music of the indie band MGMT.

The debut MSGM collection, released in 2009, immediately caught everyone's attention thanks to its original blend of Italian elegance and street fashion elements. The brand became particularly popular among the under-35s.

In 2011-2013, MSGM expanded its assortment and added a line of accessories. This allowed the brand to further increase its audience and strengthen its position in the fashion industry.

In 2013, Giorgetti was nominated for Vogue Italia's "Who Is On Next?" award, further confirming the brand's high status in the fashion world. That same year, 2013 saw the opening of MSGM's first mono-brand store in Milan, followed by stores in London and other major cities around the world.

From 2015 to 2017, Massimo was Creative Director of Emilio Pucci, and after leaving the company he focused entirely on working on his own brand. This resulted in a capsule collection with Diadora in 2017, including tracksuits, polos and sweaters.

Massimo Giorgetti is a passionate collector and lover of art, particularly interested in Art Nouveau and Pop Art. His passion has resulted in collaborations with Maurizio Cattelan, Pierpaolo Ferrari, Nico Vascellari and Toilet Paper. Massimo Giorgetti is equally passionate about music, which is why the brand's official channel was launched on Spotify in 2017.

In 2018, on the eve of the brand's tenth anniversary, 32% of its shares were acquired by the investment fund Style Capital, with the remainder split between Massimo Giorgetti (19%) and Manifattura Paoloni (49%). The result of this transaction was the strengthening of MSGM's international distribution and the expansion of its monobrand network.

The MSGM brand has received many prestigious awards, as well as positive reviews from the press and respected fashion critics. But the company has not stopped there and continues to actively develop, remaining a symbol of courage and creativity.

What to buy at Domino

Internet-shop Domino presents a wide range of products of the famous Italian brand MSGM in Kiev:

• luxury clothing - blouses, underwear and bodies, bombers and cardigans, overalls and suits, jeans and pants, socks and sweaters, jackets and jackets, coats and trench coats, dresses and skirts, polo shirts and shirts, tops and T-shirts, hoodies and sweatshirts;
• shoes - sneakers and sneakers, flip-flops and sandals;
• accessories - bags, caps, hats and scarves

Branded things from MSGM at Domino is the perfect choice for those who are not afraid of experimentation and love to try something new, want to stand out from the crowd and emphasize their individuality. Bright colors and original patterns can add a touch of casualness to any closet. Visit Domino catalog and choose original MSGM clothes in Ukraine, which you can buy here at the best price.