Alaia

Recognizability in every detail

The Alaïa brand originates in 1970 in France, where young fashion designer Azzedine Alaïa opens his small atelier for custom tailoring. In this he is helped by the French Countess Nicole de Blégier, for whom he worked for the previous 5 years. This woman saw talent in Azzedine and rented a small room for him in the very center of Paris. Over time, the brand expanded and became more recognizable not only in France, but all over the world. In 2021, Peter Mullier took over as creative director, and he is still in charge of the company to this day.

What makes the Alaia brand unique?

In his clothes, the designer has always emphasized feminine shapes and lines. The models have become known for their slim, body-hugging silhouettes that create an impressive look and add sexiness combined with sophistication. Scarlet brand is a unique highlight in the world of luxury items thanks to its unconventional approach to execution, carefully selected styles and handmade from premium fabrics. A true aesthetic of minimalism is the basis for the design of the models, which combine uniqueness with unobtrusiveness.

Alaia is not a mass-market brand, but a luxury brand where every piece is an echo of traditional craft techniques. A prime example of this are the spectacular bonnets and sculpture dresses created by the designer. Also in the assortment you can find exquisite shoes and elegant accessories, such as glasses and belts, which will perfectly emphasize the feminine image and give an accent to any bow. Each product of the brand is made of high quality materials with maximum attention to detail.

From Tailor to Luxury Designer

Alaiya has been interested in fashion since childhood, in the evenings he and his sister Hafidha would look through Vogue magazines, which inspired the boy and significantly influenced the formation of the taste of the fashion designer.

• So in 1957 Azzedine came to Paris to study sculpture, which would help him in creating his future masterpieces, in parallel getting a job at the fashion house Dior. Unfortunately, a few days later the Algerian War broke out and the designer had to leave his job before he could begin his studies. In the next few years he stayed in France illegally and made custom-made clothes for powerful women, hiding from the authorities in the house of acquaintances.
• In 1960, he was approached by Countess Nicole de Blégier to make the perfect dress for her. Alaïa did an excellent job and he and the Countess began a collaboration that lasted for the next 5 years.
• 1970s - Nicole, deciding to thank the designer for his work, rents him a studio in the center of Paris, where the brand Alaia continues its history. Time goes by and things gain popularity among Parisian ladies, and later beyond its borders.
• 1980, the brand Azzedine Alaia registered officially, because every woman wants to buy Alaia, his things begin to appear in department stores and the fashion designer organizes a show of his products in his own workshop on the street Belshasse. Madonna, Tina Turner and Grace Jones come to see him at the show, giving the brand incredible recognition afterwards.
• In 1984, Alaïa wins the prestigious Oscars de la Mode awards with the title of "Best Designer of the Year"; as well as "Best Collection of the Year". Four years later, in 1988, the brand opened boutiques in Paris, followed by New York.
• Time passes and the company gains popularity and new fans of clothes and shoes around the world, until in 2013 the designer signs an agreement with the company Beaute Prestige International for the release of perfumes under his initials.
• 2017, after a long hiatus Alaia brand returns to his fans in a new collection presented at Paris Fashion Week. To much regret it became his last collection, as Azzedine Alaïa passed away in the same year. After his death, his partner Christoph von Wehe, Vogue editor-in-chief Carla Sozzani and fashion historian Olivier Saillard opened a real fashion museum in the house where the designer lived with his personal collection of models from the 20th century, which he was so fond of.
• The year 2021 comes and as head and creative director of the brand Alaia comes Peter Mullier, who previously worked with Calvin Klein. Peter is not trying to replace Alaia, as he says himself, he just wants to continue the designer's work and keep the brand on track, continuing to delight fashion lovers with chic silhouettes and high quality pieces.

Where in Ukraine you can buy Alaia?

The Domino online store presents a unique range of clothing and footwear, including the world-famous Alaia Paris brand. On the site you will find products such as:

• leather sandals with transparent inserts;
• Mesh beige shoes without heel Alaia;
• women's body made of flowing cotton canvas;

Each authentic model of the brand combines traditional style with luxurious elements that perfectly emphasize the sophisticated image of the owner, making her unique.

Buying Alaia in Domino online store, you get quality service and fast delivery in Ukraine. Place your order online now or visit our boutiques in Kiev and Odessa for a fitting!