The Row

The Row is a brand created by twin sisters Mary-Kate and Ashley Olsen, whose name is forever etched in fashion history. Founded in 2006 in New York, the brand has become synonymous with intelligent elegance, understated luxury and perfect fit. The name "The Row" refers to Savile Row, London's legendary street where some of the world's best suits are made.

There are no loud logos or aggressive accents in the Olsen sisters' brand. The Row's clothes speak through fabric, shape and movement. It's not the fashion of the season - it's the architecture of style. There's a balance between American minimalism and European craftsmanship in every garment.

The Row is an international symbol of modern luxury, where comfort, quality and timeless aesthetics are the core values.

The Row's aesthetics are uncompromising

The Row brand is a symbol of a new femininity: quiet, confident, precise. It's all about shape, line and proportion. The designers believe that true luxury is the feel of fabric on skin, the quietness of movement and the absence of excess.

The firm's ideology is simple and profound: less is better. The Ze Row brand creates clothes that require no embellishment because they are perfect at the core. Their suits and coats are cut like sculptures, sweaters and shirts are crafted from premium cashmere, silk and cotton, and leather accessories are hand-finished.

The Row's key categories:

• Flawlessly tailored jackets and pants for formal outings;
• long coats with clean lines for aesthetic cool-weather bows;
• weight dresses and tunics that reflect femininity in all its glory;
• luxe accessories such as structured bags and shoes.

The brand occupies a special niche between high fashion and slow fashion philosophy. It's not clothes for shows, but a closet for life, with a place for freedom, intelligence and aesthetics.

The Row's collections don't obey trends - they create them. And that's why it's so appreciated by Vogue, Harper's Bazaar editors and architects of taste around the world.

From idea to silence to perfection

The story of The Row has become a shining example of how talent and serendipity can turn acting success into a cultural legacy of fashion. The Olsen sisters started the brand with a simple idea: to create the perfect white T-shirt. It originated as a response to the tiredness of excess. Mary-Kate and Ashley Olsen created a space where balance and simplicity reign. Every detail is subordinated to harmony, and every piece is the result of almost jewel-like precision.

In 2006, Mary-Kate and Ashley founded The Row, naming it after the street that symbolizes handmade craftsmanship and precision.

2007 - The Row launches its first full-fledged collection, where each piece is created with the principle of "invisible chic". The brand is immediately noticed by American stylists and buyers.

In 2008, a line of menswear appears, as well as the first accessories, including the iconic handbags.

2010 - the brand establishes itself in the luxury segment. New collections are presented in chamber spaces where every fabric and stitch becomes part of a symphony.

Two years later, in 2012, Mary-Kate and Ashley receive the CFDA Fashion Award as "Designers of the Year," signifying official recognition by the industry.

In 2015, The Row's first flagship store opens in Los Angeles. The space resembles an art gallery: calm light, sculptures, paintings, the scent of wood and silence - all in keeping with the brand's philosophy.

2018, the brand goes international, appearing in the best boutiques in Europe and Asia, including Dover Street Market concept stores.

From 2020 to 2024, The Row becomes a symbol of quiet luxury. Against a backdrop of mass hype and high-profile logos, it is The Row that sets a new cultural code: clean silhouettes, natural hues, natural fabrics and minimal words.

Today they are not just a brand, but a benchmark of "intellectual fashion". Their clothes are worn not for status, but for a sense of harmony. The clothes are for those who choose content over show.

Each new collection from The Row continues to develop the aesthetic of minimalism. There are no flashy details, just perfect form that makes you part of the art.

Why choose Domino's for your shopping

When you choose The Row to buy at Domino's store, you choose a space where style is not just clothes, but a way to think and feel. Only original models from official distributors are featured here, and each piece is thoroughly authenticated. Domino is a platform where classic meets avant-garde, and the customer becomes a participant of aesthetic experience.

Why you should look for The Row:

• guarantee that every piece of The Row is an original;
• access to new The Row collections immediately upon release;
• convenient filters by price, season, style and availability in Kiev and in Odessa;
• personal approach to the client, delivery in Ukraine.

The Row at Domino's is a meeting with fashion, which is not imposed. Here things exist to emphasize personality, not to replace it. When you buy The Row clothes in our online store, you choose a philosophy of mature style without buzzwords, but with impeccable meaning.

Choose individuality - choose The Row brand at Domino's now!