Philipp Plein

Philipp Plein - the philosophy of a young businessman

The talented young man Philip Plein from Munich, Germany, was already at the age of 18 seriously thinking about his own business. Starting out as a furniture maker, he soon moved on to create chic collections of bags and clothing, establishing himself as a luxury brand. At the moment, the production of clothing is located in Italy, unlike the home collections, the manufacturing of which remained in Germany. The main office, the so-called headquarters, where the Philipp Plein brand is located, is in Lugano, Switzerland.

Extravagant clothing that goes beyond

The brand positions itself in the market as a luxury segment of clothing and accessories, which is a very accurate description of every Philipp Plein collection. Shiny skulls, crystal patterns and geometric shapes symbolize luxury in every collection of the brand. As the sole owner of the brand, Philipp decides how he wants to do business - he positions his products as: bright and loud. The brand's presentation style is quite different from others, which undoubtedly makes Philipp Plein stand out from the crowd. Instead of fashion shows, he rents clubs and throws parties where alcohol with his own design is served. Since Plein's target audience is young people, he does what's in their style, even if it doesn't fit into the norms of luxury brands.

His best-known creations include skull collections, skinny pants, military-style clothing, and T-shirts with crystals and diamonds.

The Impossible Philipp Plein Success Story

From the very beginning, the guy was designing furniture for animals, which was quite in demand at the time. Thus, Philipp Plein opened his own workshop in 1988, which promptly brought him high profits, and the guy was able to earn his first million at the age of 23. After a few years of hard work, he began to deal not only with beds for pets, but also designing ordinary furniture. This is where his famous accessories with a triangle and a skull as a logo came into being. The first models of bags were made from leftover leather from the furniture that Philip produced. This allowed the brand to have its own zero-waste production, which not only saved the environment, but also saved the founder money.

In 2000, Moët & Chandon struck a deal with Philippe to design a lounge for Düsseldorf Fashion Week, with the brand's accessories as the prize. This is what contributed to Philipp Plein firm's entry into the haute couture segment. Especially for the show he prepared a luxurious leather bag, which brought him unprecedented success and profit.

A little later, at Maison & Objet, which was held in Paris, the brand Philipp Plein presented its designer furniture, making a stand and adding to it parkas of its own production. The model itself was an army jacket decorated with rhinestones, but even with such a simple design, this idea brought him an incredible return on investment: each jacket was sold for 350 euros, while the cost of production was about 12 euros.

2004. Plein launches its own clothing line, making the brand recognizable around the world. Soon, in 2006, a jewelry collection called Dirty Diamonds was launched, as well as the Tattoo Couture collection, which was developed in collaboration with tattoo artist Marc Alter. The distinctive feature of the pieces was the addition of Swarovski rhinestones in the skull pattern, which soon became the signature Philipp Plein brand.

Already in 2007, he was voted "National Brand of the Year" by GQ magazine, and in 2008, Philipp Plein received an award from the television show "New Faces".

In 2009, Plein receives an unusual offer: Mattel, the world-famous Barbie doll company, asks him to come up with a new look for the Barbie collector's series. Philippe doesn't waste the opportunity and designs a black dress adorned with Swarovski crystals. Another ingenious advertising move by the brand, which led to the opening of his first Philipp Plein boutique in Monte Carlo in 2009, and a little later - and a showroom in the fashion capital of Milan.

The designer has never missed an opportunity to "shine" his brand in public and emphasize its individuality. In 2010, he designed the Absolut liquor: a bottle of vodka painted in black and decorated with the brand's skull with rhinestones. As it was a limited edition of only 100 bottles, not many people knew about it.

January 2013 - the men's jacket collection is presented at the Milan show. Rough crocodile, deer and python leather models with blade locks. These bold models wowed onlookers and added thousands of new fans to the brand and expanded Philipp Plein's catalog.

With this growth trend, by the end of 2016, Philipp Plein already had 107 stores of its own brand and 3 separate stores of sports collections under the name of Plein Sport.

Now the company continues to evolve and grow, opening stores around the world, having its own Philipp Plein website, launching new collections, and taking part in fashion shows at Fashion Weeks.

Where can I buy Philipp Plein in Ukraine?

The Domino online store offers a wide selection of Philipp Plein in Kiev, as well as in Odessa in our boutiques. On the Domino website you will find Philipp Plein catalog with the following products:

• t-shirts from premium cotton;
• jackets in genuine leather;
• sweatshirts and sweaters;
• dresses and skirts;
• Philipp Plein jeans;
• sports suits;
• a wide range of shoes - from sneakers to espadrilles;
• branded handbags;

Philipp Plein firm symbolizes boldness and extravagance combined with youth trends. By choosing this brand - you will always keep up with the times and stand out from the crowd!