Maison Margiela

Maison Margiela is not just a fashion house, but a phenomenon in the history of modern fashion, which overturned the ideas about clothes.

Founded in 1988 by Belgian designer Martin Margiela, the brand became known for its anonymity, deconstruction and unique approach to creating collections. Margiela never gave interviews and stayed behind the scenes, letting things speak for themselves. His creations are not just luxury clothing, but conceptual works of art that explore the boundaries between the visible and the hidden.

Mason Margiela has positioned himself as a brand for intellectuals. His collections often include recycled pieces, vintage elements and experimental materials. These are not just clothes, but objects that challenge established norms and offer a new way of looking at familiar things.

Maison Margiela's boldness and unscrupulousness

Maison Margiela's DNA is based on a philosophy of deconstruction. The designer took clothes apart to reveal their internal structure, seams, lining. He made visible what is usually hidden, turning flaws into strengths. This approach became a trademark of the brand.

The other key feature is anonymity. Instead of taking a bow at the end of the show, Mason Margiela sent assistants in white coats down the runway, and instead of a logo, the clothing label featured a white rectangle with numbers from 0 to 23, where each number corresponded to a specific line.

To gain a deeper understanding of Maison Margiela's brand philosophy, it's worth paying attention to its iconic details that have become iconic facts. Instead of the usual logo on the label, a simple white rectangle, an element that can be easily removed, symbolizes anonymity and the idea that the clothes are more important than the designer's name. And the Replica line is a unique concept where a vintage garment or accessory is reproduced as faithfully as possible, and the label includes the location and year of the original, emphasizing respect for history and authenticity.

Main product groups include:

• clothing;
• shoes;
• accessories and perfumes.

The Maison Margiela brand occupies a unique niche of avant-garde luxury. Its collections are created for those who seek not just fashionable clothes, but an intellectual challenge.

The road from rebellion to revival on the catwalks

The creation of Maison Margiela is the fascinating story of how one man changed the fashion world by daring to go against the tide. He rejected all that was superficial and ostentatious, offering the public a new way of looking at clothing as a conceptual object, where form and content are more important than external appeal and branding.

In 1988, designer Martin Margiela founded his brand, which became a revolution in the fashion world. His first collection, presented in an abandoned playground, consisted of recycled vintage pieces and deconstructed jackets. It was a rebellion against the glamor and ostentatious luxury of the 80s.

In the 1990s, Maison Margiela continued its mission, creating lines that were both avant-garde and wearable. The clothing label featured the famous white rectangle with numbers, which became the brand's symbol. A little later, in 1997, Margiela took over the creative direction of Hermes, but continued to work on his own brand.

In 2009, Martin left his creation, leaving it in the hands of the design team. It was a shocking event for the fashion industry, but despite this, the Maison Margiela brand continued to operate while maintaining the philosophy of its founder.

Five years later, in 2014, John Galliano became the firm's creative director. His arrival marked a new stage in the history of development. Galliano, while keeping the deconstruction philosophy, added his signature theatrical and dramatic style, which brought a new wave of popularity to the brand.

His arrival brought a new wave of popularity to the brand.

Today, Maison Margiela's new collection continues its mission to create models that are true works of art. Each piece is a continuation of a story, where avant-garde and classic intertwine to create something unique.

Each model is a story of rebellion, intellectual exploration and pure, unadulterated design. Maison Margiela clothing is an object that challenges and inspires, making you think about what is hidden. Buying the brand's pieces is a choice in favor of authenticity, deep meaning and timeless style.

Where in Ukraine to buy Maison Margiela?

The Domino online store offers a unique range of Maison Margiela: from iconic jeans to elegant dresses. We carefully select our models, so when you choose Domino you can be sure of relevance, as well as:

• only Maison Margiela original;
• new collection appears in the catalog almost immediately after the official release;
• premium service, user-friendly interface, delivery in Ukraine, including fitting in Kiev and support specialists;
• actual cost of Maison Margiela - the price that corresponds to the luxury segment.

Ordering in Domino, you make a step towards the real art embodied in fashion. If you value individuality and want to emphasize it with world-class pieces, then you should definitely buy Maison Margiela today!