Lost in Me

Lost In Me is a style concept based on quality, creativity and research. It is a project of a company that has been manufacturing traditional coats for over 70 years. However, Lost In Me rethinks these traditions, adapting and updating them for modern society. The brand uses masculine-inspired fabrics, reimagining them for street style and embellishing them with fantasy details, special embellishments and furs. This gives the brand products exclusivity, versatility and freshness. The main feature is the harmonious contrast between the masculine style of the coat and the precious fur details embellished with a graphic image of a star.
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