- -49% Звичайна ціна 20 900 ₴ 10 500 ₴
- -49% Звичайна ціна 20 900 ₴ 10 500 ₴
- -50% Звичайна ціна 27 900 ₴ 13 900 ₴
- -49% Звичайна ціна 20 900 ₴ 10 500 ₴
- -50% Звичайна ціна 17 800 ₴ 8 900 ₴
- -50% Звичайна ціна 17 800 ₴ 8 900 ₴
- -50% Звичайна ціна 17 800 ₴ 8 900 ₴
- -51% Звичайна ціна 22 600 ₴ 10 900 ₴
Mixing the aesthetics of Paris with Los Angeles
Frame is more than just a fashion brand. It's the result of a successful marriage of two style capitals: the relaxed spirit of Los Angeles and the impeccable Parisian aesthetic. Founded in 2012, Frame has quickly become one of the most visible and respected brands in today's fashion scene. Jens Grider and Eric Thorstenson decided to reimagine casual wear, making it both concise, comfortable and elegant. Thus was born a brand that for over a decade has been the choice of those who value style, quality and cultural sophistication.
The brand immediately gained the trust of the industry and fans from New York to Tokyo. It's no surprise that Frame clothing has become a favorite among a host of celebrities. Style icons such as Kate Moss, Gigi Hadid, Meghan Markle and Kendall Jenner have worn the brand's pieces and are still wearing them. They understand that Frame is the perfect balance of trend and base combined with versatility and character.
Purity and meaning in every Frame product
The Frame brand was originally conceived as synonymous with modern classics. Its philosophy is one of clean lines, thoughtful simplicity and tactile pleasure in every fabric. The clothes are created for those who don't need flashy decorations - they prefer accuracy of silhouette and perfect fit. The brand is aimed at both women and men who want to dress up-to-date but not fleeting.
The new Frame collection is always built on a combination of the current and the timeless. The style is elegantly casual with a hint of urban smartness. Key product categories:
- jeans;
- pants, shirts;
- jackets;
- tops and sweatshirts;
Denim continues to be the brand's flagship line. Frame jeans are characterized by fit, fabric quality and attention to detail. But equally important are the knitwear, leather, soft wool textures used in bombers, coats, T-shirts and accessories. Frame creates a closet that can be worn season after season, mixing pieces in a range of styles from minimalist to social.
Denim through the years: Frame and its journey
Frame brand was founded in 2012 by two natives of Sweden, Jens Grider and Erik Torstenson. They are design professionals with many years of experience in the fashion industry, that they are also the authors of more than one successful project. But it was Frame that became their culmination.
They started with jeans, betting on a perfect fit, natural denim and a silhouette that emphasizes the figure. Frame's first collection caused a stir in the industry, with Vogue and Net-a-Porter listing the brand as one of their favorites, followed by features in Elle, Harper's Bazaar, The Guardian and other influential publications.
2013-2014 was a time of rapid growth. The iconic Le Skinny de Jeanne became Frame's calling card and sold millions of copies. At the same time, the brand expanded beyond denim with the first collections of shirts, jackets, suits and knitwear.
From 2015, Frame brand began to expand aggressively, opening flagship boutiques in New York, London and Los Angeles. The interior inside resembled an art gallery: light, textures, lines. It's an aesthetic that fully reflects the brand's philosophy.
By 2020, Frame has already evolved into a global fashion house while retaining its original DNA. Every element of the collections is carefully selected, from the fabrics and cuts to the packaging.
What Frame's range is available at Domino
The Domino online store offers a carefully selected Frame collection, where each piece is a combination of concise design and comfort with refined taste.
Want to buy Frame? Our store represents the brand's main items such as:
- women's jeans in classic and cropped styles;
- jogging suits;
- fresh items from the new Frame collection
When you shop at Domino's, you get the original, fast shipping, and complete confidence in the quality. Every purchase is an investment in your aesthetic and functional closet.
Buy Frame in Ukraine today, choose your favorite item from the catalog at Domino and become part of the elite fashion community that appreciates a story with meaning.