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Fallon is a popular fashion jewelry brand created by designer Dana Lawrence in 2008. It is a combination of bold rock and roll inspired style and a glamorous aesthetic. The Kardashian family and Hailey Bieber are the biggest fans of the brand. Characterized by bold shapes, sparkling crystals and experimenting with textures, Fallon jewelry is a bold statement in any outfit. Fallon comes from the admiration for traditional themes in jewelry, while the design of the collections comes from the rejection of this traditionalism. The stones are grouped in a modern and aggressive way. Collections are built around the process of layering and gathering to create a unique style and jewelry wardrobe.