Bvlgari

Bvlgari is a luxury brand of clothing, jewelry and accessories known for its gorgeous designs and sophisticated style.

The Bvlgari brand began back in 1884, in the heart of Rome, when a Greek named Sotirios Voulgaris opened his first jewelry store on Via Sistina. It was here that Bulgari began to shape its distinctive language of luxury, inspired by the grandeur of ancient Rome, Renaissance architecture and the Italian passion for form, color and composition. The name of the brand retains the classic "V" instead of "U", which symbolizes a tribute to the Latin orthography, the aesthetics of ancient Roman inscriptions and the desire to emphasize the heritage of the eternal city.

From the very beginning, Bvlgari broke away from the canons of jewelry art, which were dominated by subtlety, aristocratism and classics. The Italian firm opted for a bold, monumental aesthetic: large stones, geometric shapes and rich color contrasts. It was a conscious confrontation with tradition that made the brand an icon.

The font that the Bvlgari brand uses is inspired by the inscription on the Colosseum, and the snake symbol has become one of the most recognizable images in fashion history. Since its introduction in 1940, it has been reinterpreted many times: from precious watch bracelets to leather handbags with a snake-eye lock. The Serpenti motif has become a symbol of transformation, seduction and timeless elegance.

The long journey of Bvlgari's DNA

Bvlgari is a brand that is impossible to confuse. Its aesthetic is recognizable at a glance: powerful lines, a distinctive color palette, bold shapes and a signature Italian sensuality that permeates every detail, from the architecture of the boutiques to the cut of the stones. The brand's philosophy is based on the idea of "Roman luxury", not as a museum heritage, but as a living, dynamic language of form, color and light.

Bvlgari brand draws inspiration from ancient Rome, but not only from its history, but also from its monumentality: arches, domes, columns, mosaics - all these become integral motifs in the design of jewelry and accessories. At the same time, Bvlgari never gets stuck in the past, using the heritage as a source of strength and transforming the classics into the future - always one step ahead of trends. This is what makes the Bvlgari original so coveted in the fashion scene.

What really sets Bulgari apart from other luxury brands is its special relationship with color. The company was the first to use semi-precious stones in combination with precious stones, not for cheapness, but for expressiveness and artistic effect. Color for Bvlgari is not just an aesthetic, but an instrument of emotion, movement and pleasure. The same goes for shapes: classical symmetry often gives way to dynamic and unusual compositions.

Bulgari brand speaks loudly but tastefully. Its jewelry, bags, eyewear and perfume are always a manifesto of individuality, freedom and strength. The brand's ideology is "live generously". It's not just about consumption or glitz. It is about the abundance of feelings, visual pleasure, corporeality, art, light. In this sense, Bvlgari combines aesthetics and philosophy, creating a unique niche between jewelry, architecture, cinema and fashion.

The brand's values: luxury, passion, light, perpetual motion. They are conveyed not only through the objects, but also through the visual language: the cinematic aesthetics of advertisements, the architecture of the stores, the design of the packaging. This makes a Bulgari boutique not just a place to shop, but a space of experience, where each purchase becomes part of the customer's own story.

From the ninth century to the modern boutique

To truly understand the heritage of the Bvlgari brand, it is important to trace the key moments in its development, when craft took the shape of culture and the cult of Serpenti came to symbolize an entire era.

To truly understand the heritage of the Bvlgari brand, it is important to trace the key moments in its development, when craft took the shape of culture and the cult of Serpenti became the symbol of an entire era.

• 1884: Sotirios Boulgaris, who had moved to Rome from a Greek village, opened his first workshop in Via Sistina, and by 1905 the Bvlgari premium store had moved to Via Condotti, an address that has become a symbol of heritage and modern style. From the very beginning, the brand was characterized by its architectural approach: the products seem to echo the lines of Roman temples, columns and mosaics.
• 1948: it was in this year that Bvlgari creates the first Serpenti bracelet-watch, made by the technique of Tubogas - flexible gold spirals without soldering, wrapped around the wrist. Such technology became a masthead in the 1950s and 60s, when jazz and Dolce Vita dictated new fashion standards.
• 1960: Elizabeth Taylor, starring in the movie Cleopatra in Rome, wore Serpenti on set, making the brand part of a worldwide legend. It helped Bvlgari reach beyond its native Rome to the world's catwalks and red carpets.
• 1970: the era of maximalism, when massive shapes and color combinations became the signature. Gold became important: between luxurious and wearable, as in the "Stars and Stripes" collection inspired by pop art. The Bvlgari brand removes third-party production and opens its own manufacture of movements and accessories.
• 1980-90: becoming iconic, the brand launches the Bvlgari line of watches, where the logo is engraved around the dial; the firm also begins a global transformation into a lifestyle brand, launching accessories and perfumes.
• 2000: the Bulgari family expands its horizons: more accessory collections appear, new fragrances and jewelry lines are launched. The brand becomes a publicly traded company, while opening Bvlgari boutique after boutique.
• 2009-2024: for its 125th anniversary, the brand holds a global retrospective in Rome and donates €1.5 million to the city for the restoration of the Spanish Steps. The Fondazione Bvlgari Foundation is created, which is dedicated to cultural heritage and architectural restorations.

Today, the Bulgari brand remains the benchmark of Italian style, where each collection - from Serpenti to Divas' Dream - continues the legacy of architectural form and light, preserving traditional philosophy and developing its own heritage.

Where do they sell original Bvlgari in Ukraine?

Are you looking for where to buy Bvlgari with a guarantee of originality and quality? Domino's online store is not just a retailer, but a space where branded things make sense. Here you will find only carefully selected collections of the brand: from accessories to closet items - each item is tested for originality and quality according to all standards. It's an experience that combines service, trust and taste.

Benefits of buying Bulgari at Domino's:

• Exclusively original products - no replicas, only certified assortment.
• Actual collections - direct delivery, including new products of current seasons.
• Best customer service - consultants who know how the Bvlgari aesthetic works, will offer you only what is really worth attention.
• Fast delivery in Ukraine - as well as the possibility of self-delivery in Kiev.

Bvlgari in Domino is not about buying another thing. It is a way to declare yourself without words. And also a gesture, behind which stands taste, culture and the power of choice. In a world where too much is too much, you choose the authentic.

Order products from the Bvlgari brand now!

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